“We are always looking for new ways to communicate and interact with our consumers. We have done some experimental trials with AR before, but then it was on individual experience. What appealed to us what to try to do something for a larger audience in a larger space. 3rockAR’s design team were very flexible to work with around the creation of the content. The AR campaign was appreciated by consumers who visited the venue in Mall of Scandinavia, it was an interesting project that we believe has great ability.”
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