Augmented Reality Roundup – August 2021

Augmented Reality Roundup August

Hello, and welcome to another Augmented Reality Roundup! We’ll be publishing monthly AR news roundups where we’ll be looking at the latest news and updates around augmented reality – just in case you’re interested! So, without further ado, let’s check out some of what’s been going on in August. TikTok is building its own augmented […]

Augmented Reality Offers More Than Just Interactive Gaming Experience

Augmented Reality Offers More Than Just Interactive Gaming Experience

Do you ever wonder what other real-world Augmented Reality (AR) applications are there? Here’s a look at AR uses in real world you may have seen. Although augmented reality has been around for years, only up until recently we started seeing the technology in everyday life applications. As AR becomes more sophisticated and the cost-saving […]

Video marketing is crushing it right now!

Video Marketing Is Crushing It Right Now! 3RockAR

Video marketing is huge in 2017, it is absolutely crushing all other forms of marketing. Let’s look at some of the stats; 90% of social media users say that product videos are helpful in the decision-making process One-third of all online activity is spent watching a video 92% of people who browse the internet online […]

Microsoft HoloLens might one day assist in spine surgeries

Microsoft HoloLens becomes an AR assistant for spinal surgery 3RockAR

Microsoft HoloLens may find its way into operating rooms of the future, as medical technology firm Scopis has created the first mixed-reality interface for surgeons on the high-powered augmented reality headset. Designed primarily for open and minimally invasive spinal surgery, Scopis’ AR-powered tech claims to improve the accuracy and speed of surgeons wearing the HoloLens […]

Augmented reality will enhance your brand experience

Augmented reality will enhance your brand experience

Augmented reality will enhance your brand experience, but how do you know it is the right technology for you? There are literally hundreds of applications and new technologies that you could choose from, all of them promising to revolutionise your brand experience, it can be a mind boggling process to choose the right one. You […]

Apple is reportedly stepping up it’s development of augmented reality glasses

Apple is reportedly stepping up it's development of augmented reality glasses 3rockar

Apple is reportedly “stepping up its efforts” in developing augmented reality glasses, allocating more resources to the project with the aim of pushing them from just research into an actual consumer product. There have been plenty of rumours on Apple using augmented reality technology in the new iPhone. The new buzz is that the company […]

Is Amazon considering augmented reality furniture and appliance stores?

Is Amazon considering augmented reality furniture and appliance stores? 3rockR

Amazon is considering having augmented reality furniture stores according to sources from the New York Times, they state that the online retail giant is ‘exploring’ the idea of utilising augmented reality so users can visualise how the items would appear in their own homes before pushing the button on the purchase. Although this is, at […]

Flying drones with augmented reality?

Flying drones with augmented reality? 3rockar

Flying drones with augmented reality apparently can be a lot more safer and enjoyable as the two technologies are becoming increasingly compatible. Whether it is using the drones as a courier service to deliver parcels or in high risk industries like mining, the potential for drones is enormous and already we are seeing companies and […]

Alibaba puts $18 million into augmented reality car nav startup WayRay

Alibaba puts $18 million into augmented reality car nav startup WayRay 3rockar

Alibaba has led an $18 million funding round in to WayRay, a company based in Switzerland which is an augmented reality car navigation startup, just one day after Intel purchased Mobileye, a driverless car technology. Vitaly Ponomarev the company founder and CEO said in a statement “At the moment, WayRay is the world’s only developer […]