5 Creative Examples Of Augmented Reality In Action

5 Creative Examples Of Augmented Reality In Action | 3rockAR Advertising

From “Pokemon Go!” to training future surgeons, Augmented Reality is starting to infiltrate many facets of our society. With emerging tech like augmented reality, businesses can leverage a new way to connect with customers. Creating content that is exciting to users makes for an unforgettable experience that is sure to get them talking and coming back […]

Nike Unveils New Customer-Driven Augmented Reality App

Nike Unveils New Customer-Driven Augmented Reality App | 3rockAR

Years of experimenting with augmented reality has paid off for footwear maker Nike Inc. with the company’s release of Nike Fit, an AR app that helps customers make sure they get properly sized shoes.   Many shoppers have gone online and ordered multiple pairs of the same style shoe, in different sizes, planning to send […]

How Augmented Reality Can Teach Us About Climate Change

How Augmented Reality Can Teach Us About Climate Change | 3rockAR

While Pokémon Go has helped to bring augmented reality to everyday life, many researchers are using similar technology to teach us about climate change.   In 2015, Justin Brice Guariglia, a New York-based visual artist, began collaborating with NASA scientists on the polar survey flights they were conducting as part of Operation IceBridge, an endeavor that sought […]

How Augmented Reality Will Change Driving and Car Manufacturing

How Augmented Reality Will Change Driving & Car Manufacturing 3RockAR

One day, augmented reality will likely become such a natural way of telegraphing information to drivers and passengers, looking at physical screens will feel like a quaint, distant memory. The success of automotive companies directly depends on the launching of advanced technologies. In the last years, automotive industry experts agree that the near future of […]

Microsoft HoloLens might one day assist in spine surgeries

Microsoft HoloLens becomes an AR assistant for spinal surgery 3RockAR

Microsoft HoloLens may find its way into operating rooms of the future, as medical technology firm Scopis has created the first mixed-reality interface for surgeons on the high-powered augmented reality headset. Designed primarily for open and minimally invasive spinal surgery, Scopis’ AR-powered tech claims to improve the accuracy and speed of surgeons wearing the HoloLens […]

Netflix and chill? And augmented reality!

Netflix and chill? And augmented reality! 3RockAR Advertising

We all yearn for some Netflix and chill action right? What about spicing it up Netflix and chill nights with some augmented reality? Sounds kinky right! Well, it could be a possibility if the rumours are to be believed, Netflix is planning to build an app for Microsofts augmented reality headset, HoloLens. The American based […]

Meitu is adding augmented reality filters to its selfie app

Meitu is adding augmented reality filters to its selfie app

We all love to take a selfie right? And we all want to look as beautiful as possible in them, well now the popular beauty app company Meitu is adding augmented reality filters to its selfie app, BeautyPlus for Android and IOS users. According to online reports, apps from Meitu have been installed on over 1.1 […]

Augmented reality will enhance your brand experience

Augmented reality will enhance your brand experience

Augmented reality will enhance your brand experience, but how do you know it is the right technology for you? There are literally hundreds of applications and new technologies that you could choose from, all of them promising to revolutionise your brand experience, it can be a mind boggling process to choose the right one. You […]