Augmented Reality News

Augmented Reality is Shaping the Future of Shopping | 3rockAR Advertising

Augmented Reality is Shaping the Future of Shopping

Retailers are constantly looking for new ways to wow their customers by leveraging new and emerging technologies and Augmented Reality is definitely a great way to do so.   One of the most interesting solutions they’ve turned to recently is augmented reality. Stores from Macy’s to IKEA have made headline using AR and really pulled customers into stores. “AR lets us redefine the experience for furniture retail once more, in our restless quest to create a better everyday life for everyone, everywhere,” said [...]

Augmented Reality Roundup: March 2019 | 3RockAR Advertising

Augmented Reality Roundup: March 2019

March 2019 is almost over, which means it’s time to look back and see what’s changed in the Augmented Reality industry.   Apple augmented reality headset to launch in 2020   TF International Securities analyst Ming-Chi Ku believes that Apple’s 2020 iPhone will ship alongside a pair of augmented reality glasses. Rumours of Apple bringing augmented-reality glasses to market have been circulating for almost five years now, but they’ve mainly been speculating based on patents and Apple hiring up a lot of talent in [...]

5 Incredible Real Use Cases for Augmented Reality | 3RockAR Advertising

3 Incredible Real Use Cases for Augmented Reality

Augmented Reality technology can make a significant impact in pretty much every industry - here are the best current real-life applications of AR! There are hundreds of Augmented Reality uses in real-life, such as training, work and consumer applications in various industries including public safety, healthcare, tourism, gas and oil, and marketing. The first commercial application of AR technology was the yellow "first down" line that began appearing in televised football games in 1998. Some other popular examples of AR apps [...]

Apple augmented reality headset to launch in 2020 | 3RockAR Advertising | Blog

Apple augmented reality headset to launch in 2020

TF International Securities analyst Ming-Chi Ku believes that Apple’s 2020 iPhone will ship alongside a pair of augmented reality glasses.   Rumours of Apple bringing augmented-reality glasses to market have been circulating for almost five years now, but they’ve mainly been speculating based on patents and Apple hiring up a lot of talent in the AR space. Now prominent Apple analyst Ming-Chi Kuo has said that he believes Cupertino will begin manufacturing head-mounted display as early as the end of 2019, and [...]

CNET | 3RockAR Augmented Reality Advertising | Blog

Augmented Reality Roundup: February 2019

February 2019 is almost over, which means it’s time to look back and see what’s changed in the Augmented Reality space.   Microsoft unveils new HoloLens 2 Augmented Reality Headset   Microsoft has unveiled the second generation of its augmented reality headset, HoloLens 2, a lighter, more capable, and slightly cheaper version of the original that it released three years ago. But perhaps most significantly, Microsoft on Sunday also promised that it was committed to openness in the “core principles” of its mixed reality efforts. Specifically, this [...]

Google Maps Augmented Reality Feature Is Here | 3RockAR Advertising

Google Maps Augmented Reality Feature Is Here

Google LLC has started rolling out a new augmented reality feature in Google Maps to some users after first teasing the technology at its I/O conference in May.     Google Maps' augmented reality navigation is finally rolling out several months after its debut, although you might still have to wait a while. The company told the Wall Street Journal the walking-focused feature will be available shortly, but only to Local Guides (community reviewers) at first. The feature will need "more testing" before it's available to everyone else, Google said. Still, this [...]

Augmented Reality Roundup: January 2019 | 3RockAR Advertising

Augmented Reality Roundup: January 2019

January 2019 is almost over, which means it's time to look back and see what's changed in the Augmented Reality space.   Blippar is back with new plans After the reports of the much-hyped AR startup, Blippar, going into administration once it failed to pull together an emergency funding deal back in December 2018, the London based AR startup is back. The assets of the old Blippar, Inc. were purchased by an existing investor, Candy Ventures of London. The new company will be called (surprise, surprise) [...]

How Augmented Reality Is Changing Healthcare | 3RockAR Advertising

How Augmented Reality Is Changing Healthcare

Augmented reality is already making inroads in several industries, including healthcare. But how exactly will it affect the diagnosis and treatment?   Augmented reality and healthcare are helping in shaping technology in the coming year. The research conducted by Goldman Sachs has proved that the Global market for the technologies of AR and healthcare is worth $5.1bn by 2025. Put it this way: We all know how important digital resources have become, especially in the internet age, for looking up resources, help and [...]

Augmented Reality In Education | 3RockAR Augmented Reality Advertising

Augmented Reality In Education

Augmented reality in education has the potential to make classes more engaging and information more apprehendable.   Traditional methods of education as we know it are becoming a thing of the past. Today, school and university students no longer want to learn only by reading books and copying texts. They want the power of technology in their classrooms. On the other hand, bringing technology to schools and universities raises the quality of education to much higher levels. New learning formats lead to greater student [...]

Augmented Reality: The Future Of Retail | 3RockAR Advertising Services

Augmented Reality: The Future Of Retail

Augmented reality shopping might really make all the difference, giving the whole business of going out to shop a new raison d’être. Traditional retail has got problems - and that's not even a revelation. A closer look at shopping behaviour of 46,000 consumers revealed that: 20 percent are online-only shoppers 7 percent are store-only shoppers 73 percent of shoppers use multiple channels Now that means that even the biggest retailers begin to struggle to keep their brick-and-mortar stores afloat. Brands launch stellar marketing campaigns, use [...]