Augmented Reality News

How 5G Will Impact Augmented Reality | 3RockAR Advertising

How 5G Will Impact Augmented Reality

5G could be the key to unlocking Augmented Reality's potential. We all know by now that 5G is going to be a big deal. The next generation mobile network will provide ubiquitous gigabit connection speeds, extremely low latency and unrestricted capacity. In fact, it’s rather difficult to imagine a modern industry that won’t be positively affected by 5G’s arrival. Of the countless technologies that will benefit from the wide-scale deployment of Verizon’s 5G network, perhaps none have more buzz than the fields of augmented and [...]

Augmented Reality Roundup: May 2019 | 3rockAR Advertising

Augmented Reality Roundup: May 2019

May 2019 is almost over, which means it’s time to look back and see what’s changed in the Augmented Reality industry.   Google Unveils New $999 Smart Glasses For Businesses   Google has announced a new version of its business-focused Glass augmented reality headset, which it’s now designating an official Google product instead of an experiment. The Glass Enterprise Edition 2 costs $999, although, like its predecessor, it’s not being sold directly to consumers. The headset checks off plenty of the boxes for [...]

Augmented Reality Affect Our Behaviour in the Real World | 3rockAR

Augmented Reality Affect Our Behaviour in the Real World

As major technology firms race to roll out augmented reality products, Stanford researchers are learning how it affects people's behaviour – in both the physical world and a digitally enhanced one.   A new study from Stanford's School of Humanities and Sciences has found that augmented reality (AR) experiences significantly affect people's behaviour in the real world, even after they've taken the headset off. Using 218 participants and a pair of AR goggles, researchers led by Professor Jeremy Bailenson conducted three experiments.   The first showed a [...]

Augmented Reality Roundup: April 2019 | 3RockAR Advertising

Augmented Reality Roundup: April 2019

April 2019 is almost over, which means it’s time to look back and see what’s changed in the Augmented Reality industry.   Google and Childish Gambino Release a Multiplayer AR App   Google and Childish Gambino are teaming up again for another augmented reality experience. Following the arrival of the Coachella headliner as a Playmoji on Pixel cameras earlier this year, the pair have released a multiplayer app called Pharos AR. The app allows users to open up an AR portal in their living room (or where ever else they happen to be), [...]

Augmented Reality is Shaping the Future of Shopping | 3rockAR Advertising

Augmented Reality is Shaping the Future of Shopping

Retailers are constantly looking for new ways to wow their customers by leveraging new and emerging technologies and Augmented Reality is definitely a great way to do so.   One of the most interesting solutions they’ve turned to recently is augmented reality. Stores from Macy’s to IKEA have made headline using AR and really pulled customers into stores. “AR lets us redefine the experience for furniture retail once more, in our restless quest to create a better everyday life for everyone, everywhere,” said [...]

Augmented Reality Roundup: March 2019 | 3RockAR Advertising

Augmented Reality Roundup: March 2019

March 2019 is almost over, which means it’s time to look back and see what’s changed in the Augmented Reality industry.   Apple augmented reality headset to launch in 2020   TF International Securities analyst Ming-Chi Ku believes that Apple’s 2020 iPhone will ship alongside a pair of augmented reality glasses. Rumours of Apple bringing augmented-reality glasses to market have been circulating for almost five years now, but they’ve mainly been speculating based on patents and Apple hiring up a lot of talent in [...]

5 Incredible Real Use Cases for Augmented Reality | 3RockAR Advertising

3 Incredible Real Use Cases for Augmented Reality

Augmented Reality technology can make a significant impact in pretty much every industry - here are the best current real-life applications of AR! There are hundreds of Augmented Reality uses in real-life, such as training, work and consumer applications in various industries including public safety, healthcare, tourism, gas and oil, and marketing. The first commercial application of AR technology was the yellow "first down" line that began appearing in televised football games in 1998. Some other popular examples of AR apps [...]

Apple augmented reality headset to launch in 2020 | 3RockAR Advertising | Blog

Apple augmented reality headset to launch in 2020

TF International Securities analyst Ming-Chi Ku believes that Apple’s 2020 iPhone will ship alongside a pair of augmented reality glasses.   Rumours of Apple bringing augmented-reality glasses to market have been circulating for almost five years now, but they’ve mainly been speculating based on patents and Apple hiring up a lot of talent in the AR space. Now prominent Apple analyst Ming-Chi Kuo has said that he believes Cupertino will begin manufacturing head-mounted display as early as the end of 2019, and [...]

CNET | 3RockAR Augmented Reality Advertising | Blog

Augmented Reality Roundup: February 2019

February 2019 is almost over, which means it’s time to look back and see what’s changed in the Augmented Reality space.   Microsoft unveils new HoloLens 2 Augmented Reality Headset   Microsoft has unveiled the second generation of its augmented reality headset, HoloLens 2, a lighter, more capable, and slightly cheaper version of the original that it released three years ago. But perhaps most significantly, Microsoft on Sunday also promised that it was committed to openness in the “core principles” of its mixed reality efforts. Specifically, this [...]

Google Maps Augmented Reality Feature Is Here | 3RockAR Advertising

Google Maps Augmented Reality Feature Is Here

Google LLC has started rolling out a new augmented reality feature in Google Maps to some users after first teasing the technology at its I/O conference in May.     Google Maps' augmented reality navigation is finally rolling out several months after its debut, although you might still have to wait a while. The company told the Wall Street Journal the walking-focused feature will be available shortly, but only to Local Guides (community reviewers) at first. The feature will need "more testing" before it's available to everyone else, Google said. Still, this [...]