Augmented Reality News

Google Maps Augmented Reality Feature Is Here | 3RockAR Advertising

Google Maps Augmented Reality Feature Is Here

Google LLC has started rolling out a new augmented reality feature in Google Maps to some users after first teasing the technology at its I/O conference in May.     Google Maps' augmented reality navigation is finally rolling out several months after its debut, although you might still have to wait a while. The company told the Wall Street Journal the walking-focused feature will be available shortly, but only to Local Guides (community reviewers) at first. The feature will need "more testing" before it's available to everyone else, Google said. Still, this [...]

Augmented Reality Roundup: January 2019 | 3RockAR Advertising

Augmented Reality Roundup: January 2019

January 2019 is almost over, which means it's time to look back and see what's changed in the Augmented Reality space.   Blippar is back with new plans After the reports of the much-hyped AR startup, Blippar, going into administration once it failed to pull together an emergency funding deal back in December 2018, the London based AR startup is back. The assets of the old Blippar, Inc. were purchased by an existing investor, Candy Ventures of London. The new company will be called (surprise, surprise) [...]

How Augmented Reality Is Changing Healthcare | 3RockAR Advertising

How Augmented Reality Is Changing Healthcare

Augmented reality is already making inroads in several industries, including healthcare. But how exactly will it affect the diagnosis and treatment?   Augmented reality and healthcare are helping in shaping technology in the coming year. The research conducted by Goldman Sachs has proved that the Global market for the technologies of AR and healthcare is worth $5.1bn by 2025. Put it this way: We all know how important digital resources have become, especially in the internet age, for looking up resources, help and [...]

Augmented Reality In Education | 3RockAR Augmented Reality Advertising

Augmented Reality In Education

Augmented reality in education has the potential to make classes more engaging and information more apprehendable.   Traditional methods of education as we know it are becoming a thing of the past. Today, school and university students no longer want to learn only by reading books and copying texts. They want the power of technology in their classrooms. On the other hand, bringing technology to schools and universities raises the quality of education to much higher levels. New learning formats lead to greater student [...]

Augmented Reality: The Future Of Retail | 3RockAR Advertising Services

Augmented Reality: The Future Of Retail

Augmented reality shopping might really make all the difference, giving the whole business of going out to shop a new raison d’être. Traditional retail has got problems - and that's not even a revelation. A closer look at shopping behaviour of 46,000 consumers revealed that: 20 percent are online-only shoppers 7 percent are store-only shoppers 73 percent of shoppers use multiple channels Now that means that even the biggest retailers begin to struggle to keep their brick-and-mortar stores afloat. Brands launch stellar marketing campaigns, use [...]


How Augmented Reality Builds Better Customer Experience

Creating an exceptional customer experience can set your brand way above your competitors.  A study by White House Office of Consumer Affairs found that 80% of U.S. consumers would pay more money for a products or service to ensure a superior customer experience.    We are all savvy and we want value for our money. With the market full of brands offering the same products or services, of course, we will choose one with the strongest brand image and customer experience. What does [...]

Discovery Channel Mall of Africa augmented reality advertising 3RockAR

Discovery Channel Mall of Africa augmented reality advertising campaign

We were excited to work with The Discovery Channel South Africa, creating an augmented reality campaign for the launch of the Mall of Africa. You can check out the video on their Facebook page below. As we have mentioned previously. Creating an advertising campaign that resonates with your target audience is crucial to the success of the campaign. Find your perfect customer. Solve their problem. Make your campaign stand out from the crowd. How could you be using augmented reality to enhance your advertising, making sure [...]

business advertising

Business advertising, why bother? We ignore it all don’t we?

Business advertising. Why bother? "Doing business without advertising is like winking at a girl in the dark. You know what you're doing, but no-one else does". Stuart H. Britt That quote sums it up so well. Think about it, advertising is everywhere. When was the last time you didn't see an advert? Advertising is everywhere It's just we do our best to ignore it, I know I do. So why should your business be advertising if all we do is try to ignore it? Yes of course adverts [...]

company brand

Growing your company brand

Your company brand is mega vital. It is your identity to your customers. But what does having a good company brand mean? And how do you get it? People buy from companies that they trust, they respect them and they invest not only money in them but their valuable time. So does your company identity fit? Is it giving out the right message to your prospective clients and customers? By using a tailored augmented reality advertising package can really enhance your brand and identity. As [...]

video marketing

Video marketing is crushing it right now!

Video marketing is huge in 2017, it is absolutely crushing all other forms of marketing. Let's look at some of the stats; 90% of social media users say that product videos are helpful in the decision-making process One-third of all online activity is spent watching a video 92% of people who browse the internet online share videos with others in their social networks Almost 40% of online consumers trust video over text or image ads Nearly all B2B organisations use [...]