Spice Up Your Advertising With Augmented Reality
Augmented Reality Advertising has been around for a good few years, but 2019 looks more promising for the technology than ever. It could be because AR is becoming more and more mainstream every month. Or simply because people instantly think ‘FUN’ when seeing an AR application in real life, removing the negativity toward ads out of […]
5 Powerful Augmented Reality Campaigns In Advertising
Augmented Reality advertising has become a must-have strategy for hundreds of big brands around the world and today, we’re looking at the top 5 campaigns. AR advertising takes the available digital data and creates an integrated 3-D image of a product. It allows consumers to experience that product up close and personal. As The Drum reports, AR […]
Facebook Is Bringing AR Ads To The News Feed
Facebook announced last week that it will begin implementing augmented reality ads into the News Feed. Soon we’ll be able to try products on while scrolling through the News Feed These ads look like normal in-feed ads at first, but they include a “Tap to try it on” option, which opens up the AR capabilities. […]
Do You Know Your Own USP?
A unique selling point (USP) tells your audience why should they choose your brand over the crowd of competition. Without it, you may find it fairly difficult to convince your potential customers to buy your product or service. Which is why getting your USP right is so important. What is USP? A unique selling point […]
Augmented Reality Advertising For Better ROI
Augmented Reality advertising can drastically improve your return on investment. Using AR, it’s pretty easy to measure ROI almost immediately. Augmented Reality advertising has a huge potential to change the way we market our brands. If the campaign is executed properly, that is. Whether you’re using it to display additional information about your product or […]
Marketing Strategy: How To Create It Effectively
Marketing strategy is the ultimate game plan for winning and keeping your customers. It’s just as vital as your business plan. No doubt you go back to it and tweak when necessary as your company grows. Essentially, it’s a growth roadmap for your baby. Same as the marketing strategy – only it applies to sales. […]
Augmented Reality Advertising: Get It Right
Augmented Reality advertising is becoming hugely popular amongst marketers – and for a good reason. But technology itself does not guarantee great ROI. What’s great about advertising your product or service using AR technology is that when done right, it WORKS. Any advertising method works when done right. But augmented reality advertising offers more than […]
Augmented Reality Advertising Improves Shopping Experience
Augmented Reality Advertising disrupts your customer’s buying journey – but in a good way. AR technology takes the power of suggestion to a whole new level, which is why it’s such a natural fit for advertising. Interactive adverts let your consumers into your world, allowing you to tell your story on a personal level. That, in […]
Advertising And Behavioural Economics: What Should You Know?
Advertising could be much more effective once you understand the connection between your customer’s behaviour and rational decision making. Behavioural economics has become an important discipline for brand owners eager to understand why their consumers sometimes make irrational decisions that run counter to economic model predictions. What exactly are they? Back in the day, […]
Advertising To Millennials – What Should You Know?
Advertising to millennials is easier than you think. You already know they don’t respond to ads the same as their elders do. What else should you know? Millennials are a huge part of your target audience, no matter what industry you’re in. Yet I see so many brands failing to acknowledge it and therefore, failing […]