Augmented Reality Advertising

3RockAR | Augmented Reality Advertising

Making Advertising Fun Again With Augmented Reality

No wonder that augmented reality advertising is quickly becoming of the hottest trends for brands that want to increase their customer engagement.   Consumers today are bombarded with thousands of ad messages daily. And with all of this noise, it is virtually impossible for us to pay any attention to these messages. Especially when that message is boring. Whether on social channels or across the web, we all know how to ignore boring ads and pay attention to the content that is interesting [...]

3RockAR | Augmented Reality Advertising

Is Now The Time To Advertise Your Business With Augmented Reality?

It wasn’t until a bunch of people started hunting for imaginary creatures, often in places they weren’t supposed to be, that industry professionals were convinced of the potential of augmented reality.   While the success of Pokémon Go has tapered off, and we are years from living in the promised future where we are spammed to death by holograms, it is hard to deny the impact augmented reality is having on industries all across the world. From large companies developing their own technology to small businesses [...]

Augmented Reality Advertising Has Never Been This Easy (And Affordable!) 3RockAR Advertising

Augmented Reality Advertising Has Never Been This Easy (And Affordable!)

Snapchat's move to lower the costs of augmented reality advertising and the recent development of PlugXR platform has taken AR ads to a whole new level.   When Snapchat first introduced their Augmented Reality adverts, only a few brands could afford the $500,000 (at minimum) payout. Now, thanks to a $50 tier introduced earlier this year, agencies say more clients have been willing to try the experience. And why wouldn't they - AR has long been viewed as a technology capable of engaging a broad audience. However, [...]

Spice Up Your Advertising With Augmented Reality | 3RockAR

Spice Up Your Advertising With Augmented Reality

Augmented Reality Advertising has been around for a good few years, but 2019 looks more promising for the technology than ever.   It could be because AR is becoming more and more mainstream every month. Or simply because people instantly think 'FUN' when seeing an AR application in real life, removing the negativity toward ads out of the equation. But we believe there's more to it than it meets the eye. People today want more and need more convincing why they should choose your brand out [...]

5 Powerful Augmented Reality Campaigns In Advertising | 3RockAR

5 Powerful Augmented Reality Campaigns In Advertising

Augmented Reality advertising has become a must-have strategy for hundreds of big brands around the world and today, we're looking at the top 5 campaigns. AR advertising takes the available digital data and creates an integrated 3-D image of a product. It allows consumers to experience that product up close and personal. As The Drum reports, AR can capture people’s attention for over 85 seconds, increase interaction rates by 20 percent, and improve click-through rates to purchase by 33 percent. This powerful insight isn't [...]

Facebook Is Bringing AR Ads To The News Feed | 3RockAR

Facebook Is Bringing AR Ads To The News Feed

Facebook announced last week that it will begin implementing augmented reality ads into the News Feed. Soon we'll be able to try products on while scrolling through the News Feed These ads look like normal in-feed ads at first, but they include a “Tap to try it on” option, which opens up the AR capabilities. And of course, if you like the way it looks in AR, you can go ahead and buy the product. One Facebook AR ad test from Michael Kors let people [...]

Do You Know Your Own USP? | 3RockAR Augmented Reality Advertising

Do You Know Your Own USP?

A unique selling point (USP) tells your audience why should they choose your brand over the crowd of competition. Without it, you may find it fairly difficult to convince your potential customers to buy your product or service. Which is why getting your USP right is so important. What is USP? A unique selling point is that one benefit or a factor that only you offer and no-one else does in your market - whether that's higher quality, a lower price, a [...]

Augmented Reality Advertising For Better ROI | 3RockAR Advertising

Augmented Reality Advertising For Better ROI

Augmented Reality advertising can drastically improve your return on investment. Using AR, it’s pretty easy to measure ROI almost immediately. Augmented Reality advertising has a huge potential to change the way we market our brands. If the campaign is executed properly, that is. Whether you're using it to display additional information about your product or service or to enhance customer engagement, AR technology will change the way customers engage with brands in any industry. By connecting the real and digital worlds, Augmented Reality [...]

Marketing Strategy: How To Create It Effectively | 3RockAR

Marketing Strategy: How To Create It Effectively

Marketing strategy is the ultimate game plan for winning and keeping your customers. It's just as vital as your business plan. No doubt you go back to it and tweak when necessary as your company grows. Essentially, it's a growth roadmap for your baby. Same as the marketing strategy - only it applies to sales. Do you know how to create an effective strategy that'll sell? Develop your USP (Unique Selling Point) USP is the differentiating point for your product or service; what makes you different [...]

Augmented Reality Advertising: Get It Right | 3rockAR

Augmented Reality Advertising: Get It Right

Augmented Reality advertising is becoming hugely popular amongst marketers - and for a good reason. But technology itself does not guarantee great ROI. What's great about advertising your product or service using AR technology is that when done right, it WORKS. Any advertising method works when done right. But augmented reality advertising offers more than any other medium. What can you do to make sure it'll work? Don't Forget The Data Just because the technology appeals to most customer groups, doesn't mean that the ad [...]