If you think that 2017 was massive for augmented reality technology, think again. Forward-thinking brands are using AR in new and novel ways – such as IKEA’s app, that shows you how their furniture would look like in your home.
But, 2017 was all about headsets. Oculus, Google Glass, Microsoft HoloLens.
However, headsets have their limitations.
Limitations that don’t exist for smartphone users. Limitations that pushed Apple and Google into creating smartphone-based AR.
And since smartphone-based AR are so easily accessible, it was only a matter of time before marketers took interest in Augmented Reality advertising.
The latest AR technologies are set to REVOLUTIONISE the way we interact with the digital world in everyday life.
Creating increasingly realistic AR experiences will become an everyday reality for mobile users.
According to Deloitte’s 2018 Technology, Media, and Telecommunications Predictions Report,“Over a billion smartphone users will likely create AR content at least once in 2018, with at least 300 million doing so monthly, and tens of millions weekly.”
With our AR “Magic Mirror” advertising screens, you don’t even need a smartphone
We’ve grown so used to traditional advertising methods, we tend to ignore most of them every day. And that’s what makes AR adverts so appealing.
AR ads are innovative and interactive; they will change the way we communicate.
They are exactly what your audience wants to experience!
Now, we’re not saying to drop your existing campaigns and focus your marketing efforts on AR only. No, variety is the spice of life.
But trying something new is always a great way to attract new and keep the existing audience INTERESTED.
Your brand can only survive (and grow!) through continued experimentation, one that is deliberate with a system to track and measure ROI.
Do you want to find out more about what we can do for your business? Contact us today!