Did your business ad campaign fail?
You’re not alone.
But at least you are advertising.
Without advertising your brand how do people know you even exist?
To quote the late, great advertising heavyweight Leo Burnett;
“Good advertising does not just circulate information. It penetrates the public mind with desires and belief”.
Read that quote again, and let it sink in.
Does your business ad campaign penetrate the public mind with desires and belief?
In this day and age, how do you ignite your brand?
Do your ad campaigns burn your brand identity into the consciousness of your audience?
We know how it feels to be a small company.
So we know the common mistakes that small companies make that.
How many are you making?
- Not solving your audience’s problem
- Overfocusing on your product/service
- Missing motivation
- Lacking in frequency
- Using the wrong words
- Having a weak message
- Not causing an emotional response
Of course, there are many many more mistakes that we in advertising all make.
Yes even us.
Know what the biggest mistake is though.
No advertising at all.
We know not all adverts hit the spot.
We are not arrogant enough to think that all our adverts hit home with 100% of people.
No one does.
There are good ads, bad ads and there are great ads – but they don’t always necessarily evoke the “required” response from everyone.
The beauty of augmented reality ads is, in general, they evoke a response, and that is better than no response.
They stand out from the crowd.
We aren’t saying our augmented reality campaigns do not work.
What we are saying is at one point or another NO ad campaigns work.
Think about it, most magazines have adverts in don’t they?
Do you buy a magazine to read the adverts?
Didn’t think so.
More than likely you skip through the majority of the adverts.
Until one little sucker sticks out.
That’s the one you see.
That’s what we do.
We make you be seen and felt, desired and believed.