How To Build Trust In Marketing

Nov 2, 2020

2 min read

It’s no surprise purchasing decisions rely more on community feedback than on marketing messages, and … Consumers can be a cynical lot.

Trust could be the next social media marketing currency.

Sharing opinions online has never been this easy, which is why building customer trust should be your top priority.

Think about it -you can offer the best product or service in the market, but if visitors don’t trust your site, they won’t buy.

In order to build trust, you can’t just run a marketing campaign about how reliable your brand is, either.

You have to build trust brick by brick, one piece of content at a time.


ALWAYS Respond To Negative Feedback

Never, ever ignore it – it’ll make the matter only worse.

By responding to negative feedback, you can show that you care about your customers and are committed to improving their experience.

When a prospect reads customer reviews and sees that your company is actively engaging with customers and addressing their complaints, he or she perceives that your company is responsive, transparent and reliable.


Use Testimonials & Case Studies

Testimonials are a great way to build trust and amplify desire on your website. They work on the principle of social proof.

People will think: “If someone else has bought in the past and had a positive experience, there’s less chance that I’ll regret my purchase down the road.”


Work On Your Relationship-Building Skills

The more you are able to establish relationships with your audience, the more likely they’ll be to trust you. A few tips to do this include:

  • Be empathetic and show that you care
  • Be responsive
  • Be genuinely interested in what they have to say
  • Be yourself
  • Be transparent
  • Ensure the communication you have with your audience is a clear two-way street

Bottom line? Be human.


Be Consistent

Take a look at your online brand presence and make sure there are no inconsistencies or contradictions on everything from your website to your social media content and your email messaging.

Not only will consistency in your brand story build trust, but being inconsistent is a great way to tarnish your reputation.


Be Authentic

Authenticity isn’t just a buzzword in marketing. It’s where we are headed.

It’s the shift from advertising to inbound, brand-centric to customer-centric. Consumers are more aware, have access to more information, and are becoming more sophisticated in the experience they want from the brands they choose to interact with.


Be Specific

Making a claim without the factual base in your ads raises doubts.

By saying “best in the world” or “best prices ever” you achieve nothing more than your audience becoming very sceptical about your product or service.

Make sure you can you have hard numbers displayed on your website.

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