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Augmented Reality Roundup: December 2019 3rockar advertising
Augmented Reality News
3rockAR Team

Augmented Reality Roundup: December 2019

Let’s take a look at what’s been happening in the Augmented Reality space for December 2019. Google shows off its brand new (and amazing) AR features Google‘s ARCore Depth API will soon allow developers to perform what’s known as occlusion, which is when an artificial object can be blocked from

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FDA Approves Augmedics’ AR System For Spinal Surgery 3rockAR Advertising
Augmented Reality News
3rockAR Team

FDA Approves Augmedics’ AR System For Spinal Surgery

Augmedics Inc., a Chicago-based startup focused on augmented reality (AR) applications in health care, received 510(k) clearance from U.S. FDA for its Xvision Spine system, an AR headset for surgical procedure. More surgeons are donning headsets as a growing number of augmented reality systems are approved for surgical planning and procedures. For example,

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Google Shows Off Its Brand New (And Amazing) AR Features 3rockAR
Augmented Reality News
3rockAR Team

Google Shows Off Its Brand New (And Amazing) AR Features

It’s a new milestone for Augmented Reality (AR). At first glance, this sounds highly technical and uninteresting. However, when you understand what it does, you’ll see how this will fundamentally change your augmented reality experiences. You’ll also see how it will open up tons of new possibilities for AR in the worlds

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Oppo Announces Its Own Augmented Reality Headset 3rockAR Advertising
Augmented Reality Entertainment
3rockAR Team

Oppo Announces Its Own Augmented Reality Headset

Oppo has announced its first augmented reality (AR) glasses at its ongoing Oppo Inno Day 2019 conference. Smartphone maker Oppo has announced a pair of augmented reality glasses and stated they will be released during the first three months of 2020. Oppo’s AR Glass headset is part of an effort to

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Augmented Reality Advertising: More Than Just a Gimmick | 3rockAR
Augmented Reality Advertising
3rockAR Team

Augmented Reality Advertising: More Than Just a Gimmick

Augmented reality advertising is quickly becoming the go-to advertising medium. Is it worth it though? It’s a tough world to live in for marketers. Banner blindness. Growing consumer frustration at ads all over the world. Short attention spans. Need I go on? Luckily, there’s a new kid on the block

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Augmented Reality Roundup: November 2019 3rockAR Advertising
Augmented Reality News
3rockAR Team

Augmented Reality Roundup: November 2019

Let’s take a look at what’s been happening in the Augmented Reality space for November 2019. Hololens 2 Launches Aiming to be a significant upgrade over its predecessor in both field and overall performance, the second generation of the company’s head-mounted computer is geared primarily towards enterprise organizations, where Microsoft

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