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How Businesses Today Are Implementing Augmented Reality | 3rockAR
17 Jun

How Businesses Today Are Implementing Augmented Reality

Augmented reality is one of the most exciting technologies that made its way into the mass market in recent years. What can it do for your business?   Unlike virtual reality that creates a fully virtual environment around a user, augmented reality integrates virtual objects into existing surroundings. This makes it more interactive and real. Another great thing about AR is that you only need your smartphone to enjoy it – you won’t need bulky and expensive VR headsets. This means, that [...]

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How Augmented Reality Is Changing The World Of Gaming | 3rockAR
09 Jun

How Augmented Reality Is Changing The World Of Gaming

Hardly anyone could have missed the hugely successful launch of Pokémon Go in 2016. Even though this was not the first video game to include a central Augmented Reality component, it was the first to really bring AR to the masses.   Pokémon Go started an avalanche of change. Thanks to its fresh new take on gaming, and the billions of people who are going out to catch Pokémon, developers are readjusting their games in order to adapt to the ongoing trend – augmented [...]

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How 5G Will Impact Augmented Reality | 3RockAR Advertising
03 Jun

How 5G Will Impact Augmented Reality

5G could be the key to unlocking Augmented Reality's potential. We all know by now that 5G is going to be a big deal. The next generation mobile network will provide ubiquitous gigabit connection speeds, extremely low latency and unrestricted capacity. In fact, it’s rather difficult to imagine a modern industry that won’t be positively affected by 5G’s arrival. Of the countless technologies that will benefit from the wide-scale deployment of Verizon’s 5G network, perhaps none have more buzz than the fields of augmented and [...]

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Augmented Reality Roundup: May 2019 | 3rockAR Advertising
27 May

Augmented Reality Roundup: May 2019

May 2019 is almost over, which means it’s time to look back and see what’s changed in the Augmented Reality industry.   Google Unveils New $999 Smart Glasses For Businesses   Google has announced a new version of its business-focused Glass augmented reality headset, which it’s now designating an official Google product instead of an experiment. The Glass Enterprise Edition 2 costs $999, although, like its predecessor, it’s not being sold directly to consumers. The headset checks off plenty of the boxes for [...]

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Augmented Reality Affect Our Behaviour in the Real World | 3rockAR
20 May

Augmented Reality Affect Our Behaviour in the Real World

As major technology firms race to roll out augmented reality products, Stanford researchers are learning how it affects people's behaviour – in both the physical world and a digitally enhanced one.   A new study from Stanford's School of Humanities and Sciences has found that augmented reality (AR) experiences significantly affect people's behaviour in the real world, even after they've taken the headset off. Using 218 participants and a pair of AR goggles, researchers led by Professor Jeremy Bailenson conducted three experiments.   The first showed a [...]

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Nike Unveils New Customer-Driven Augmented Reality App 3rockAR Advertising
13 May

Nike Unveils New Customer-Driven Augmented Reality App

Years of experimenting with augmented reality has paid off for footwear maker Nike Inc. with the company’s release of Nike Fit, an AR app that helps customers make sure they get properly sized shoes.   Many shoppers have gone online and ordered multiple pairs of the same style shoe, in different sizes, planning to send back what doesn’t fit. The reasons are simple. Consumers often find they fit into different sizes — maybe a 7.5 women’s here, an 8.5 women’s there — depending [...]

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How Augmented Reality Can Teach Us About Climate Change | 3rockAR
06 May

How Augmented Reality Can Teach Us About Climate Change

While Pokémon Go has helped to bring augmented reality to everyday life, many researchers are using similar technology to teach us about climate change.   In 2015, Justin Brice Guariglia, a New York-based visual artist, began collaborating with NASA scientists on the polar survey flights they were conducting as part of Operation IceBridge, an endeavor that sought to image the Arctic to better understand how it was being affected by the global climate system. Two years later, in collaboration with the award-winning studios Strange Flavour and secondverse, [...]

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Augmented Reality Roundup: April 2019 | 3RockAR Advertising
29 Apr

Augmented Reality Roundup: April 2019

April 2019 is almost over, which means it’s time to look back and see what’s changed in the Augmented Reality industry.   Google and Childish Gambino Release a Multiplayer AR App   Google and Childish Gambino are teaming up again for another augmented reality experience. Following the arrival of the Coachella headliner as a Playmoji on Pixel cameras earlier this year, the pair have released a multiplayer app called Pharos AR. The app allows users to open up an AR portal in their living room (or where ever else they happen to be), [...]

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3RockAR | Augmented Reality Advertising
22 Apr

Making Advertising Fun Again With Augmented Reality

No wonder that augmented reality advertising is quickly becoming of the hottest trends for brands that want to increase their customer engagement.   Consumers today are bombarded with thousands of ad messages daily. And with all of this noise, it is virtually impossible for us to pay any attention to these messages. Especially when that message is boring. Whether on social channels or across the web, we all know how to ignore boring ads and pay attention to the content that is interesting [...]

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Augmented Reality in Architecture | 3rockAR Advertising
15 Apr

Augmented Reality in Architecture

Augmented reality has found its way into yet another industry by providing a far more accurate view of what will be built.   Trying to explain a new design to a client can be tough. Most architects have transitioned from creating solely 2D plans to creating 3D models of their designs. This works perfectly in alignment with augmented reality as now these models can be used to their full potential. AR has been used in video gaming and media entertainment for a much [...]

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