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AR Glasses Could Help Visually Impaired | 3rockar augmented reality advertising
Augmented Reality News
3rockAR Team

AR Glasses Could Help Visually Impaired

Augmented Reality glasses enhance mobility and function in patients who have difficulty with peripheral vision or seeing in low light. In a new study of patients with retinitis pigmentosa, an inherited degenerative eye disease that results in poor vision, Keck School of Medicine of USC researchers found that adapted augmented

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Augmented Reality Roundup: June 2019 | 3rockAR Advertising
Augmented Reality News
3rockAR Team

Augmented Reality Roundup: August 2019

August 2019 is almost over, which means it’s time to look back and see what’s changed in the Augmented Reality technology industry. Apple and the New Museum launch free AR art walks in Central Park Apple has partnered with the New Museum to launch free, guided walks of the Park highlighting

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Augmented Reality Is The Future Of Design 3rockAR Advertising
Augmented Reality News
Judy

Augmented Reality Is The Future Of Design

In 1992, researcher Tom Caudell coined the term Augmented Reality (AR). It’s an experience that supplements the real world with a virtual layer of information. Until recently, AR sounded like something from a cyberpunk novel. Some sort of cyborg capability that could go the way of PDAs and laser disks. However

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Augmented Reality Is Disrupting Car Retail 3rockAR
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Judy

Augmented Reality Is Disrupting Car Retail

Across many different industries and sectors, Augmented Reality (AR) has changed the way customers shop. The automotive industry is no different. When people are investing in a new automobile, they always need two things in order to make an informed purchase: the right information, and an emotional connection to the

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Apple Launches Augmented Reality Art Walking Tours | 3rockAR
Augmented Reality Entertainment
Judy

Apple Launches Augmented Reality Art Walking Tours

Apple has teamed up with the New Museum in New York to create an augmented reality art experience called [AR]T that can be experienced in San Francisco, New York, London, Paris, Hong Kong, and Tokyo.  Fans of augmented reality will soon be chasing after more than monsters on the streets of Hong Kong. Apple

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What Do Marketing Teams Need To Know About Augmented Reality? 3rockar
Augmented Reality Advertising
Judy

What Do Marketing Teams Need To Know About Augmented Reality?

So exactly what do marketing teams need to know about augmented reality? Augmented reality (AR) has piqued marketing teams interests for a while, as it has the potential to change a range of consumer experiences, from how people find new products to how they decide which ones to buy. AR

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