Author - 3rockAR Team

How Augmented Reality Is Changing Healthcare | 3RockAR Advertising
20 Jan

How Augmented Reality Is Changing Healthcare

Augmented reality is already making inroads in several industries, including healthcare. But how exactly will it affect the diagnosis and treatment?   Augmented reality and healthcare are helping in shaping technology in the coming year. The research conducted by Goldman Sachs has proved that the Global market for the technologies of AR and healthcare is worth $5.1bn by 2025. Put it this way: We all know how important digital resources have become, especially in the internet age, for looking up resources, help and [...]

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Augmented Reality Advertising Has Never Been This Easy (And Affordable!) 3RockAR Advertising
12 Jan

Augmented Reality Advertising Has Never Been This Easy (And Affordable!)

Snapchat's move to lower the costs of augmented reality advertising and the recent development of PlugXR platform has taken AR ads to a whole new level.   When Snapchat first introduced their Augmented Reality adverts, only a few brands could afford the $500,000 (at minimum) payout. Now, thanks to a $50 tier introduced earlier this year, agencies say more clients have been willing to try the experience. And why wouldn't they - AR has long been viewed as a technology capable of engaging a broad audience. However, [...]

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Augmented Reality In Education | 3RockAR Augmented Reality Advertising
03 Jan

Augmented Reality In Education

Augmented reality in education has the potential to make classes more engaging and information more apprehendable.   Traditional methods of education as we know it are becoming a thing of the past. Today, school and university students no longer want to learn only by reading books and copying texts. They want the power of technology in their classrooms. On the other hand, bringing technology to schools and universities raises the quality of education to much higher levels. New learning formats lead to greater student [...]

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Augmented Reality Is Transforming Museums | 3RockAR Advertising
29 Dec

Augmented Reality Is Transforming Museums

Augmented Reality technology is believed to have the ability to rescue dying museums by opening new possibilities for activists and art enthusiasts eager to have a part in shaping the museum-going experience.   Museums are often perceived as dusty cabinets full off dead and ancient things, especially those institutions you've never heard off. You know the ones - the neglected pride of county towns that could play a vital cultural and social role but struggle for funding. These national treasures, however, are [...]

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Spice Up Your Advertising With Augmented Reality | 3RockAR
18 Dec

Spice Up Your Advertising With Augmented Reality

Augmented Reality Advertising has been around for a good few years, but 2019 looks more promising for the technology than ever.   It could be because AR is becoming more and more mainstream every month. Or simply because people instantly think 'FUN' when seeing an AR application in real life, removing the negativity toward ads out of the equation. But we believe there's more to it than it meets the eye. People today want more and need more convincing why they should choose your brand out [...]

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Connecting With Generation Z Consumers | 3RockAR Advertising
10 Dec

Connecting With Generation Z Consumers

Generation Z, or the Post-Digital Generation is 'slightly' different to the Millennials - and so should be your marketing approach. While we often refer to the Millennial generation as the first digital natives, today’s teens are truly the first generation of consumers to have grown up in an entirely “post-digital” era. As a result, more than any other generation, they are drawn to the fleeting nature of apps like Snapchat and shy away from owning products in favour of renting. This has [...]

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Augmented Reality: The Future Of Retail | 3RockAR Advertising Services
01 Dec

Augmented Reality: The Future Of Retail

Augmented reality shopping might really make all the difference, giving the whole business of going out to shop a new raison d’être. Traditional retail has got problems - and that's not even a revelation. A closer look at shopping behaviour of 46,000 consumers revealed that: 20 percent are online-only shoppers 7 percent are store-only shoppers 73 percent of shoppers use multiple channels Now that means that even the biggest retailers begin to struggle to keep their brick-and-mortar stores afloat. Brands launch stellar marketing campaigns, use [...]

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Marketing Trends To Look Out For In 2019 | 3RockAR Advertising
20 Nov

Marketing Trends To Look Out For In 2019

The end of 2018 is approaching fast. Have you started working on your marketing strategy for next year? It's never too early for that... Before you roll your eyes at me (I know, it's still only November), let me tell you this: Most big brands you know have already done it - like weeks ago. Because the more you can plan ahead, the better equipped you feel to manage those changes when they happen. And while there are a million and one different [...]

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Social Media Marketing: How To Choose The Right Platform | 3RockAR
09 Nov

Social Media Marketing: Choosing The Right Platform For Your Business

You know the saying "jack of all trades, master of none"? While all businesses can certainly benefit from marketing on social media, it's vital to choose platforms that suit your marketing objections and more importantly, your brand. Not all social media platforms are created equal. For example, Facebook is the biggest social platform, and you likely do want to maintain a presence there, but Instagram, which is rising fast, may not be your best bet if you don't have [...]

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How To Build Trust In Marketing | 3RockAR Advertising Services
02 Nov

How To Build Trust In Marketing

It’s no surprise purchasing decisions rely more on community feedback than on marketing messages, and ... Consumers can be a cynical lot. Trust could be the next social media marketing currency. Sharing opinions online has never been this easy, which is why building customer trust should be your top priority. Think about it -you can offer the best product or service in the market, but if visitors don’t trust your site, they won’t buy. In order to build trust, you can’t just run [...]

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