Author - 3rockAR Team

5 Incredible Real Use Cases for Augmented Reality | 3RockAR Advertising

3 Incredible Real Use Cases for Augmented Reality

Augmented Reality technology can make a significant impact in pretty much every industry - here are the best current real-life applications of AR! There are hundreds of Augmented Reality uses in real-life, such as training, work and consumer applications in various industries including public safety, healthcare, tourism, gas and oil, and marketing. The first commercial application of AR technology was the yellow "first down" line that began appearing in televised football games in 1998. Some other popular examples of AR apps [...]

Apple augmented reality headset to launch in 2020 | 3RockAR Advertising | Blog

Apple augmented reality headset to launch in 2020

TF International Securities analyst Ming-Chi Ku believes that Apple’s 2020 iPhone will ship alongside a pair of augmented reality glasses.   Rumours of Apple bringing augmented-reality glasses to market have been circulating for almost five years now, but they’ve mainly been speculating based on patents and Apple hiring up a lot of talent in the AR space. Now prominent Apple analyst Ming-Chi Kuo has said that he believes Cupertino will begin manufacturing head-mounted display as early as the end of 2019, and [...]

Augmented Reality Entertainment: From Games to Sports | 3RockAR

Augmented Reality Entertainment: From Games to Sports to Music

Why is an augmented reality (AR) so great for entertainment? It allows the audience to become active participants of the show instead of passive viewers.   Many believe that the fun experiences we enjoy today (movies, games, music) will become more realistic, more immersive, and more interactive than ever before. Augmented reality (AR) technology is one of the biggest culprits for the shift. Augmented reality adds a new dimension to entertainment allowing the audience to become active participants of the show instead [...]

CNET | 3RockAR Augmented Reality Advertising | Blog

Augmented Reality Roundup: February 2019

February 2019 is almost over, which means it’s time to look back and see what’s changed in the Augmented Reality space.   Microsoft unveils new HoloLens 2 Augmented Reality Headset   Microsoft has unveiled the second generation of its augmented reality headset, HoloLens 2, a lighter, more capable, and slightly cheaper version of the original that it released three years ago. But perhaps most significantly, Microsoft on Sunday also promised that it was committed to openness in the “core principles” of its mixed reality efforts. Specifically, this [...]

3RockAR | Augmented Reality Advertising

Is Now The Time To Advertise Your Business With Augmented Reality?

It wasn’t until a bunch of people started hunting for imaginary creatures, often in places they weren’t supposed to be, that industry professionals were convinced of the potential of augmented reality.   While the success of Pokémon Go has tapered off, and we are years from living in the promised future where we are spammed to death by holograms, it is hard to deny the impact augmented reality is having on industries all across the world. From large companies developing their own technology to small businesses [...]

Google Maps Augmented Reality Feature Is Here | 3RockAR Advertising

Google Maps Augmented Reality Feature Is Here

Google LLC has started rolling out a new augmented reality feature in Google Maps to some users after first teasing the technology at its I/O conference in May.     Google Maps' augmented reality navigation is finally rolling out several months after its debut, although you might still have to wait a while. The company told the Wall Street Journal the walking-focused feature will be available shortly, but only to Local Guides (community reviewers) at first. The feature will need "more testing" before it's available to everyone else, Google said. Still, this [...]

Augmented Reality In Manufacturing: What Will Change? 3RockAR

Augmented Reality In Manufacturing: What Will Change?

More and more manufacturers begin to explore benefits augmented reality offers in an industrial environment. After all, manufacturing is about innovation.   Augmented Reality (AR) is proving to be one of the most impactful technologies influencing the manufacturing industry, helping many enterprises in the space to overcome current obstacles. Workers can now connect in real-time to get the expert help they need, reducing errors and equipment downtime. Knowledge experts even have the ability to share predefined AR-driven work instructions for common problems in [...]

Augmented Reality Roundup: January 2019 | 3RockAR Advertising

Augmented Reality Roundup: January 2019

January 2019 is almost over, which means it's time to look back and see what's changed in the Augmented Reality space.   Blippar is back with new plans After the reports of the much-hyped AR startup, Blippar, going into administration once it failed to pull together an emergency funding deal back in December 2018, the London based AR startup is back. The assets of the old Blippar, Inc. were purchased by an existing investor, Candy Ventures of London. The new company will be called (surprise, surprise) [...]

How Augmented Reality Is Changing Healthcare | 3RockAR Advertising

How Augmented Reality Is Changing Healthcare

Augmented reality is already making inroads in several industries, including healthcare. But how exactly will it affect the diagnosis and treatment?   Augmented reality and healthcare are helping in shaping technology in the coming year. The research conducted by Goldman Sachs has proved that the Global market for the technologies of AR and healthcare is worth $5.1bn by 2025. Put it this way: We all know how important digital resources have become, especially in the internet age, for looking up resources, help and [...]

Augmented Reality Advertising Has Never Been This Easy (And Affordable!) 3RockAR Advertising

Augmented Reality Advertising Has Never Been This Easy (And Affordable!)

Snapchat's move to lower the costs of augmented reality advertising and the recent development of PlugXR platform has taken AR ads to a whole new level.   When Snapchat first introduced their Augmented Reality adverts, only a few brands could afford the $500,000 (at minimum) payout. Now, thanks to a $50 tier introduced earlier this year, agencies say more clients have been willing to try the experience. And why wouldn't they - AR has long been viewed as a technology capable of engaging a broad audience. However, [...]