3rockAR Team, Author at 3rockAR

25 May

Augmented Reality Advertising: Get It Right

Augmented Reality advertising is becoming hugely popular amongst marketers - and for a good reason. But technology itself does not guarantee great ROI. What's great about advertising your product or service using AR technology is that when done right, it WORKS. Any advertising method works when done right. But augmented reality advertising offers more than any other medium. What can you do to make sure it'll work? Don't Forget The Data Just because the technology appeals to most customer groups, doesn't mean that the ad [...]

11 May

Augmented Reality Advertising Improves Shopping Experience

Augmented Reality Advertising disrupts your customer's buying journey - but in a good way. AR technology takes the power of suggestion to a whole new level, which is why it’s such a natural fit for advertising. Interactive adverts let your consumers into your world, allowing you to tell your story on a personal level. That, in turn, allows your audience to visualise your product or service as a part of their life. This factor alone transforms their buying experience. By now, you're most likely aware of [...]

By 3rockAR Team Augmented Reality Advertising advertising, augmented reality, augmented reality advertising, marketing 0 Comments Read more...

Advertising & Behavioural Economics: What Should You Know? 3RockAR

08 May

Advertising And Behavioural Economics: What Should You Know?

Advertising could be much more effective once you understand the connection between your customer's behaviour and rational decision making. Behavioural economics has become an important discipline for brand owners eager to understand why their consumers sometimes make irrational decisions that run counter to economic model predictions. What exactly are they? Back in the day, behavioural economics were referred to as scientific advertising. In the nutshell, it's a creative way to use data about people, and the ultimate execution of using the data takes even [...]

By 3rockAR Team Augmented Reality Advertising advertising, marketing 0 Comments Read more...

03 May

Advertising To Millennials – What Should You Know?

Advertising to millennials is easier than you think. You already know they don't respond to ads the same as their elders do. What else should you know? Millennials are a huge part of your target audience, no matter what industry you're in. Yet I see so many brands failing to acknowledge it and therefore, failing to find the right approach in their advertising efforts. They have their own unique set of characteristics. And an enormous purchasing power estimated at $200 billion per year, millennials represent [...]

By 3rockAR Team Augmented Reality Advertising advertising, marketing, millennials 0 Comments Read more...

01 May

Advertising 101: Identify Your Customer’s Pain Points

Advertising is the only way for your product or service to be noticed. But your ads need to be effective to bring you more sales. It's not enough to just create a campaign. You also need to give your audience a reason to buy your product or service. You have probably heard a lot of marketer highlighting the importance of knowing your customer's pain points, but what are they exactly? Why should you care? Paint points are the problems your audience is experiencing. Like any [...]

By 3rockAR Team Augmented Reality Advertising 0 Comments Read more...

26 Apr

Augmented Reality Advertising Increases Your Brand Visibility

Augmented Reality Advertising can really make all the difference when it comes to boosting your brand visibility - the most important message your customers receive. Your brand can become visible when it's being shared, read or seen on various advertising platforms, such as social media. Therefore, from logos to slogans to photos to tweets, posts and advertising, your message must be consistent. But to boost your company's visibility, you must first raise the awareness. Show up and let your audience know you're here. Engage [...]

By 3rockAR Team Augmented Reality Advertising advertising, augmented reality advertising, brand, marketing 0 Comments Read more...

19 Apr

Augmented Reality Is Redefining Entertainment

Augmented Reality is not just about superimposing the digital and real world but it also enables an interaction between both. So get ready for the entertainment to get way more personal that it has ever been. We'll walk into the action, be part of the theatre, and create simultaneously. You may one day be able to have your favourite band come and perform in your home for your birthday. Or explore a stage from behind the scenes while the actors are performing. Augmented [...]

By 3rockAR Team Augmented Reality Entertainment 0 Comments Read more...

17 Apr

Don’t make these mistakes in your advertising campaigns

Advertising campaigns are everywhere, we are inundated with them online and in the real world. Just take a look around you, how many can you see? The competition is exactly is why brands need to stand out from the crowd when advertising (read our previous post on using augmented reality advertising campaigns here) When you create your ad campaign don't make these mistakes: Advertising without doing your research Before creating any type of advert you need to know and understand who your target demographic [...]

By 3rockAR Team Augmented Reality Advertising advertising, advertising campaign, augmented reality, augmented reality advertising, marketing 0 Comments Read more...

06 Apr

The Power Of Call To Action In Advertising

The call to action is what gives you a chance to point your audience to take an action on your advert that will result in conversions. Ultimately, it's what encourages your customers to buy your product or service whilst looking at your ad. Not including it in your ad will cost you your budget and simply won't bring any ROI. Can you afford that? There are literally thousands of different types of calls to action- whether you want the user to do something [...]

By 3rockAR Team Augmented Reality Advertising advertising, augmented reality, marketing 0 Comments Read more...

03 Apr

Augmented Reality Advertising For Better Ad Engagement

Augmented Reality advertising boosts the engagement rates, which is the one metric you should really look out for if you want an advert that sells. Why the engagement though? Why not the impressions for example? Impressions are for vanity Of course, you want your advert to be seen by as many people as possible. However, you should focus more on value rather than the quantity. The more engagement there is, the better the chances of even more impressions – and this goes on in [...]

By 3rockAR Team Augmented Reality Advertising advertising, advertising campaign, augmented reality, augmented realityadvertising 0 Comments Read more...

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