Author - 3rockAR Team

5 Powerful Augmented Reality Campaigns In Advertising | 3RockAR

5 Powerful Augmented Reality Campaigns In Advertising

Augmented Reality advertising has become a must-have strategy for hundreds of big brands around the world and today, we're looking at the top 5 campaigns. AR advertising takes the available digital data and creates an integrated 3-D image of a product. It allows consumers to experience that product up close and personal. As The Drum reports, AR can capture people’s attention for over 85 seconds, increase interaction rates by 20 percent, and improve click-through rates to purchase by 33 percent. This powerful insight isn't [...]

The Dos And Don'ts Of Building A Powerful Brand Identity | 3RockAR

The Dos And Don’ts Of Building A Powerful Brand Identity

Brand identity goes way beyond a good logo or tone you use in your marketing message. So what exactly is it? And more importantly, how do you create a really powerful brand identity? What is the brand identity? It's the collection of all brand elements that the company creates to portray the right image of itself to the consumer. It's the message your consumers receive from the product or a service you advertise. Some brand identities are tied to the practical elements: design, packaging, etc. Some [...]

Scientific Advertising Is As Relevant Today As It Ever Was | 3RockAR

Scientific Advertising Is As Relevant Today As It Ever Was

Scientific Advertising by Claude C. Hopkins is a 'must have' book for the advertising aficionado, having sold over eight million copies worldwide - almost all marketers consider it, and Hopkins, as a cornerstone of advertising education and wisdom. Scientific Advertising was first written in 1923 the majority of the knowledge contained in this book is as relevant today as it was then, almost a hundred years ago... ...a hundred years! Let's look at some of the most memorable quotes from the book [...]

The Role Of Psychographics & Demographics In Advertising | 3RockAR

The Role Of Psychographics & Demographics In Advertising

Knowing who your ideal customer is isn't enough these days to boost your marketing efforts - you need to dive in deeper. And that's where psychographics come in handy ... If demographics describe who your target audience is, then psychographics explain why. The “why” will tell you what consumers are expecting and looking for, giving you the opportunity to fulfil these needs based on their interests, opinions and activities. What does it mean in plain English? Demographics tell you that your [...]

Augmented Reality Offers More Than Just Interactive Gaming Experience

Augmented Reality Offers More Than Just Interactive Gaming Experience

Do you ever wonder what other real-world Augmented Reality (AR) applications are there? Here’s a look at AR uses in real world you may have seen. Although augmented reality has been around for years, only up until recently we started seeing the technology in everyday life applications. As AR becomes more sophisticated and the cost-saving and business applications expand, the demand and investment in AR will increase. In fact, it's predicted that there will be 1 billion augmented reality users by 2020. So, where [...]

Facebook Is Bringing AR Ads To The News Feed | 3RockAR

Facebook Is Bringing AR Ads To The News Feed

Facebook announced last week that it will begin implementing augmented reality ads into the News Feed. Soon we'll be able to try products on while scrolling through the News Feed These ads look like normal in-feed ads at first, but they include a “Tap to try it on” option, which opens up the AR capabilities. And of course, if you like the way it looks in AR, you can go ahead and buy the product. One Facebook AR ad test from Michael Kors let people [...]

AOI Variables And Why Do They Matter | 3RockAR AR Advertising

AIO Variables And Why Do They Matter

The first step in any great advertising campaign is knowing your audience. When an advert resonates with the right people it makes it far easier to convert Combine that with the experience that augmented reality advertising combines and you are on to a sure-fire winner So how do you get to know your target audience? One of the ways is understanding AIO variables for your target demographic By defining AIO variables (Activities - Interests - Opinions) we can start to understand what our target [...]

Do You Know Your Own USP? | 3RockAR Augmented Reality Advertising

Do You Know Your Own USP?

A unique selling point (USP) tells your audience why should they choose your brand over the crowd of competition. Without it, you may find it fairly difficult to convince your potential customers to buy your product or service. Which is why getting your USP right is so important. What is USP? A unique selling point is that one benefit or a factor that only you offer and no-one else does in your market - whether that's higher quality, a lower price, a [...]

Marketing Automation: What Is It And Why You Should Have It | 3RockAR

Marketing Automation: What Is It And Why You Should Have It

Marketing Automation is a software designed to make the repetitive marketing activities easier. Why should you invest in it now? "45% of agencies rely on marketing automation platforms to show ROI and 42% use marketing automation to measure performance." SHARPSPRING STATE OF MARKETING AUTOMATION FOR AGENCIES” (2017) Marketing Automation (MA) can we extremely helpful in terms of boosting effectiveness and productivity of your marketing efforts. How? By completing some of the workflows for you. These include: Email marketing Landing page creation Cross-channel marketing campaigns [...]

SEO: What Is It And Where To Begin? - 3RockAR Advertising

SEO: What Is It And Where To Begin?

SEO (short for Search Engine Optimisation) is a must-have when it comes to planning your digital marketing strategy. But what exactly is it and more importantly, how does it work? SEO is nothing more than a collection of techniques used to boost your company's website search engine rankings. Search engines utilise their own algorithms to determine how to show the most relevant, trustworthy results to consumers who are searching for your services or products every second of the day. The whole point [...]