Augmented Reality Affect Our Behaviour in the Real World
As major technology firms race to roll out augmented reality products, Stanford researchers are learning how it affects people's behaviour – in both the physical world and a digitally enhanced one. A new study from Stanford's School of Humanities and Sciences has found that augmented reality (AR) experiences significantly affect people's behaviour in the real world, even after they've taken the headset off. Using 218 participants and a pair of AR goggles, researchers led by Professor Jeremy Bailenson conducted three experiments. The first showed a [...]
