Augmented Reality Roundup – September 2021

Welcome to another augmented reality roundup from the 3rock newsdesk!

It’s been an eventful month (as always) for AR, and we’ve got plenty to update you on, from the AR metaverse to the latest AR stats.

We’ve even got some exciting news of our own! Let’s start with that, shall we?

The world’s first AR-enabled DOOH network

At the beginning of the month, we announced the world’s first AR-enabled DOOH (digital out-of-home) advertising network. So, what does that mean?

Well, you might have heard of our Magic Mirror experience – something exclusive to us here at 3rockAR. We’ve now been working on a network gaining us access to over 80 sites in the UK, and beyond.

This means our award-winning Magic Mirror has never been so accessible, providing our clients with unparalleled reach, engagement and impact. You can read the full announcement here.

70% of consumers want to see more AR ads

GoT dragon AR experience

A recent survey even found a staggering 70% of consumers want to see more AR ads. Now, considering consumers aren’t generally big on ads, that’s a pretty compelling stat!

And with cookies on the way out, more and more brands are seizing the opportunity to capture a bigger audience and get eyeballs on their products in a way that’s engaging, fun and memorable for users.

You can read more about it via The Drum.

Facebook’s head of AR/VR set to take over as CTO

Facebook metaverse

It’s been announced that Andrew Bosworth will take over as Facebook’s CTO in 2022, implying a much heavier pivot towards the AR/VR metaverse for Facebook – with a focus on hardware.

There’s talk it’ll put Facebook at the forefront as being one of the most influential forces for the AR/VR metaverse, with a lot of exciting opportunities in terms of future advertising and user experience sure to follow.

The move signals a new era for Facebook, although with its history of data misuse, it’s fair to say not everyone’s feeling totally at ease with the implications.

How do you feel about the major role Facebook will play in the growing AR/VR metaverse?

Interactive OOH here to stay

Augmented Reality Advertising 3rockAR Agency London

Experiential OOH has still been getting a lot of attention, despite many of us generally staying home with a cup of tea and a biscuit during lockdown. And it’s not going anywhere (OOH, that is – not the biscuits)!

“OOH is no longer just paper and paste,” James Cross, creative director at the BBC, told The Drum. “It’s a massive PR opportunity.”

Agreed, we could all do with a bit more interactive OOH in our lives! If you’d like to learn more about how you can turn the static into the dynamic with powerful OOH campaigns, contact the 3rock team today: hello@3rockar.com.

To sum it up…

I really wasn’t kidding about it being an eventful month! There’s a lot to look forward to, and for brands, the best time to seize the opportunity with augmented reality is now.

Looking to learn more about making the best possible use of AR, and the options available to you? If so, don’t hesitate to get in touch.

We’re a friendly bunch, and we’re always happy to provide some free, no-strings advice on your next project.

Well, that’s it for September’s augmented reality roundup – until next time!

Written by: Ian Brookes, Cofounder/MD

Get in touch via email: hello@3rockar.com or call 0203 588 6140.

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