Augmented Reality Roundup: October 2019

Let’s take a look at what’s been happening in the Augmented Reality space for October 2019.

VR/AR startup valuations reach $45 billion (on paper)

Despite early-stage virtual reality market and augmented reality market valuations softening in a transitional period, total global AR/VR startup valuations are now at $45 billion globally — include non-pure play AR/VR startups discussed below, and that amount exceeds $67 billion.

More than $8 billion has been returned to investors through M&A already, with the remaining augmented and virtual reality startups carrying more than $36 billion valuations on paper. Only time will tell how much of this value gets realised for investors.

Ally partners with Monopoly for virtual game in Charlotte, across U.S.

Augmented Reality Roundup: October 2019 3rockAR advertising

Ally Financial Inc. wants people to talk about money.

That’s why the bank is hosting augmented reality Monopoly games with virtual tokens and property squares in six cities across the nation. Once inside the game, the players will receive clues to locate the augmented reality game squares in their city. When they reach the destination, Mr. MONOPOLY AR character will appear and guide the players to complete challenges and win prizes.

Live games are happening in Charlotte, Detroit, New York, Chicago, Seattle and Dallas, but people in other locations can play virtually. The games run Saturday through Oct. 28. You don’t have to be an Ally customer to play.

Dior launches a new augmented reality filter on Instagram

Augmented Reality Roundup: October 2019 3rockAR advertising

Coinciding with the in-store launch of Maria Grazia Chiuri’s Fall 2019 collection for Dior, the French house unveiled a new filter, now available on Instagram. Developed in collaboration with The Mill, a London-based creative content studio, the Check’N’Dior interactive filter allows its users to virtually try out different beauty looks and accessories straight from the runway. 

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