Augmented Reality Roundup: June 2019

June 2019 is almost over, which means it’s time to look back and see what’s changed in the Augmented Reality industry.

 

YouTube Lets You Try on Makeup Using Augmented Reality

 

Google-owned YouTube announced that it will begin using augmented reality to allow viewers to try on makeup as they’re watching videos.

With AR Beauty Try-On, a viewer can see how a shade of lipstick looks on themselves while watching their favourite creator review it or explain how to apply it, for instance. They can then click through to purchase the product.

MAC Cosmetics, owned by Estee Lauder, is the first company to launch a campaign by partnering with Google’s in-house branded content platform FameBit.

Google tested this idea earlier this year with several beauty brands and found that 30% of viewers activated the AR experience in the YouTube iOS app, spending over 80 seconds on average trying on lipstick virtually.

 

Harry Potter: Wizards Unite is out now for iOS and Android

 

 

The Wizarding World of Harry Potter has made its way into everyday life worldwide, with the release of a new augmented reality game.

The game, called Harry Potter: Wizards Unite, is similar in style to Pokémon Go, asking players to traverse a virtual map overlaid on the real world and collect magical artefacts.

The title is built on the same mapping technology behind Pokémon Go, which puts an animated overlay on the real world map.

You can walk to different points on the map to discover creatures and magical items in the real world. You can find animated objects or creatures and interact with them, including walking around 3D animations of locations from the worlds of Harry Potter and Fantastic Beasts.

 

Asos trials AR catwalk technology

 

Asos trials AR catwalk technology 3rockAR Advertising

 

Asos is trialling an augmented reality (AR) feature on its app to allow users to view models on their smartphones as if they were in front of them.

The feature, developed in partnership with London-based augmented reality firm, HoloMe, is available now through the Asos app on iOS 11.3 devices and above globally and will be trialled across 100 new-in Asos Design products.

Labelled a “glimpse into the future of fashion retail”, Asos hopes the trial will give its customers a different way to view and experience products before making the decision to buy.

All customers need to do is point their smartphone camera at any suitable flat surface and click the ‘AR’ button on the product page in-app, and they will be able to view models as if they are walking in front of them.

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