From “Pokemon Go!” to training future surgeons, Augmented Reality is starting to infiltrate many facets of our society.
With emerging tech like augmented reality, businesses can leverage a new way to connect with customers. Creating content that is exciting to users makes for an unforgettable experience that is sure to get them talking and coming back for more.
As The Drum reports, AR can capture people’s attention for over 85 seconds, increase interaction rates by 20 percent, and improve click-through rates to purchase by 33 percent.
Of course, as consumers become more receptive to AR experiences, organisations, too, are trying to figure out appropriate use cases. The promise? Get a user into an immersive AR environment that ignites multiple human senses and receive an unprecedented level of engagement.
While AR is still in its early days, here are five examples that, we believe, demonstrate how AR will one day change the world.
This augmented reality sandbox developed by UC Davis uses projection-based AR to create a more hands-on learning environment. This innovation uses a Microsoft Kinect 3D camera, visualization software, and a projector. The sandbox simulates a map in real-time to allow users to create topography models by moving and shaping real sand inside the box.
The different elevations are shown by colour, along with contour lines. Even virtual water can be incorporated into the sandbox. When a hand is placed above the augmented reality sandbox in line with the projector, it simulates a cloud. Rain starts to fall and fill up the low spots, just as it would in a real landscape.
Back in 2015, Disney Research developed technology that makes colouring book characters 3D as they are being coloured. The reason we’re including this older example in our roundup? Because it is such a simple application but shows the potential for AR to become a staple in everyday life. See the demo:
Given the capabilities of this technology it only natural that it has found applications in architectural design and the construction. AR can help professionals visualize their final designs with ease during the planning phase.
They can even take virtual tours within their designs using headsets and tinker with the design in a fully immersive environment. This can even be expanded to city planners who can model entire city layouts and go for a tour.
AR is simply perfect for any activity that has some element of spatial design.
Imagine seeing what the food looks like before actually ordering it. With an augmented reality menu, you can swipe through the entire selection before deciding what to have.
This application of AR technology opens up a lot of avenues for similar businesses in the service industry to go the extra mile for their customers. For example, nail salons could show their clients color and style options before having to make a choice.
Out of home advertising
This augmented reality experience doesn’t require users to take the extra step to pull out their camera.
Our very own Magic Mirror ad campaigns create an unforgettable and immersive experience for audiences of all ages.
Want to find out more about 3rockAR Augmented Reality Advertising services? Reach out today!