Augmented reality, is it changing our lives?
Imagine you are sat in a cafe and unsure of what to choose from the menu, or sat in an Italian restaurant and don’t even know what the words mean, Anguilla marinata commachio vendita anyone?
Whip out your smartphone, open an app and scan the menu and hey presto instantly see how each dish will look on the plate in from of you!
Erm are they marinated eels? Think I will stick with the pizza thanks!
Augmented reality can be used in so many different ways, not just to avoid the potential disaster that could be marinated eels on your plate (ok so I am basing that on my own personal preferences only, but seriously yuck!)
We know that AR is still very much a tech in infant stages and the realms of what is possible and achievable are simply mind blowing, but still augmented reality is fast becoming a part of our lives, and it is not just the big corporations that are embracing AR technology.
As of March 2017 there are allegedly 8000 apps available in the IOS App Store and 9000 in Google Play Store that have a level of AR functionality, most of which fall under the ‘entertainment’ category (Pokémon Go anyone?) but there are also others that come in under travel, education and local categories.
Think how AR could change the way we go on holiday, want to know what it is like to trek Machu Picchu? Wondering how that potential new sofa will look in the living room? AR can achieve all this and so much more and individual as well as organisations are looking at it as a real viable option, and no longer just a gimmick as it can add value to so many areas in our lives, commercially or otherwise.
Want to know how we at 3RockAR use augmented reality to make you stand out from the crowd? Contact us here