Creating an exceptional customer experience can set your brand way above your competitors. A study by White House Office of Consumer Affairs found that 80% of U.S. consumers would pay more money for a products or service to ensure a superior customer experience.
We are all savvy and we want value for our money. With the market full of brands offering the same products or services, of course, we will choose one with the strongest brand image and customer experience.
What does it mean for you as a business owner?
This means you need to up your game!
Today, I would like to talk about how Augmented Reality technology enhances customer experience effortlessly.
In this day and age, everyone is working on some kind of augmented reality element for their brand or product.
The global market for AR products will surge 80 percent to $165 billion by 2024, according to researcher Global Market Insights. Increasingly sophisticated graphics are pushing the bounds of photorealism.
Graphics are being integrated to various real-world environments.
Augmented reality blurs the line between what is computer generated and what’s real by emphasizing what we experience including sight, sound, touch and even smell.
All this creates an amazing opportunity for both, consumers and brands.
Augmented Reality advertising is easily accessible on smartphones and tablets, giving customers a chance to literally experience the product or service without leaving their home!
Sephora, one of the biggest makeup and cosmetic retailers in the world, has just introduced their Augmented Reality app, the Sephora Visual Artist, allowing users to actually try on makeup without actually doing so by showing what he or she would look like if it were applied.
The app scans your face and then allows you to try on different lipsticks, eyeshadows, and even false eyelashes. It also offers tutorials showing you how to apply highlighter and create eyeliner looks.
One simple app offers Sephora’s customers convenience and satisfaction.
While stores are using AR, the technology can be used as part of online selling such as aircraft tickets.
As it is now when you choose a seat you see a diagram with seats labeled. However, there is no reason why AR cannot be used to let you see what the seat actually looks like so that you can see the leg room and other important facts about the seat and its location.