Augmented Reality has the potential to transform the way we view and interact with the world around us.
Enhancing the customer experience is one of the top priorities for many brands and marketers today. Augmented reality advertising doubles down on that idea, giving them the ability to produce real-world user experiences that literally become digital.
How can augmented reality be used to improve customer experience?
Through new mobile technology, AR has emerged as an innovative tool that allows brands an almost unlimited opportunity to interact three-dimensionally with consumers on their mobile devices. Augmented reality customer experience is a new digital experience that transforms the customer journey into an immersive visual interactive experience.
Let’s take a look at a few examples.
AR helps customers visualize how something like a colour shade or an item of clothing might look. From interior design to fast fashion, industries globally have tapped into AR technology to fuel the try-before-you-buy trend. Interactive AR apps have become all the rage today, helping customers make well-informed buying decisions.
Consider Ikea Place, an AR virtual furniture app that lets you virtually place furniture in your desired space before deciding to buy it. By helping customers visualize furniture in their own home in a full-scale, 3D setting, with accurate measurements, this app makes it convenient for customers to decide whether an item is suitable for them or not.
Are bulky paper-based user manuals a relic of the past? Hyundai has developed an AR-based digital owner’s manual that shows drivers how to maintain and fix their vehicle. By holding up their smartphone, the AR user guide explains what the buttons and switches do, and walks the car owner through the process of checking oil levels, filling up windshield fluid, and even replacing air filters. Similar AR-based user manuals featuring a Virtual Technician provide instructions for operating appliances or installing consumer electronic devices.
Customer indecision is a force that stops transactions in their tracks. Buyers want to be confident in the products that they’re buying. But it’s often tough to tell whether a new purchase will deliver on its promise.
Sephora is using AR to address this challenge. The company has created a virtual artist app called ModiFace, which helps buyers see how makeup products will look. It’s a simple try-before-you-buy approach that works from anywhere—customers can try products without needing to visit a Sephora store.
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