Snapchat’s move to lower the costs of augmented reality advertising and the recent development of PlugXR platform has taken AR ads to a whole new level.
When Snapchat first introduced their Augmented Reality adverts, only a few brands could afford the $500,000 (at minimum) payout. Now, thanks to a $50 tier introduced earlier this year, agencies say more clients have been willing to try the experience.
And why wouldn’t they – AR has long been viewed as a technology capable of engaging a broad audience.
However, even as augmented reality has risen in recent years, its adoption as an ad product has been limited by steep pricing and limited access to platforms offering augmented reality ads.
This significant price reduction for Augmented Reality Advertising could change the playing field for marketers.
And so could the PlugXR Creator.
PlugXR, Inc., an Augmented Reality / Virtual Reality/Mixed Reality Silicon Valley startup based in San Jose, California (USA), has announced its flagship AR Authoring Platform, PlugXR Creator (Beta), the fastest and first-of-its-kind AR App creator for Android/iOS mobiles to develop powerful AR apps in minutes.
Once you generate an idea for an application, all you have to do is follow a simple three-step creation process. Just get your content ready, log in to PlugXR Creator, and drag and drop your content. Your own AR Mobile App will be ready in minutes to be published ASAP.
Mike Raghavan, Co-Founder, PlugXR USA, says “PlugXR Creator’s disruptive and fastest App creation model will not only expand the AR market but make AR as ubiquitous as AI is today in most market segments by bringing AR to millions of customers worldwide.”
What does this all mean for brands and marketers?
It means it’s time to get creative. Offering cheap augmented reality ads is a way to incentivise a broader range of brands to make AR investments and make advertising fun again.
Do you wish to make Augmented Reality Advertising part of your marketing strategy? Speak to us today to see how our Magic Mirror can help your brand!