Augmented reality advertising is quickly becoming the go-to advertising medium. Is it worth it though?
It’s a tough world to live in for marketers. Banner blindness. Growing consumer frustration at ads all over the world. Short attention spans. Need I go on?
Luckily, there’s a new kid on the block that could be the answer to all challenges mentioned above.
Augmented reality — a new form of media reality. If you’ve been living under the rock and haven’t got a clue about what I’m talking about, watch our #MagicMirror augmented reality ad campaign we created for Amazon Prime Video Germany:
Before we dive in to this, you need to understand that the one and only purpose of advertising is to give contextual information; without it, the advert becomes just another irrelevant noise.
But it’s easier said than done. And the fact that consumers feel overwhelmed with information overload only proves my point.
Where does advertising with augmented reality fit into all this?
First things first, AR advertising can’t be forced upon us – it is entirely up to the consumer to stop and take part. Not to mention the immersion and interactivity of the experience, or advert, that creates an emotional connection with users which aids better recall, positive associations and increases brand awareness.
Indeed, augmented reality advertising is already outperforming other channels with conversion rates in the 20-80% range.
Interacting with AR ads, consumers feel like they’re playing an engaging video game. Which is not surprising, considering that gamification has long been an effective strategy to increase customer engagement, conversion rates, brand awareness and brand loyalty.
And though augmented reality ads have been used mostly by early adopters so far, they’ll become more popular soon as the number of AR users rises. Statista forecasts that AR market size worldwide will increase from roughly 3.5 billion in 2017 to more than 198 billion in 2025.
Is it time for your business to start using AR?
Augmented reality advertising gives marketers an enormous advantage since this technology makes ads engaging, interactive, and unforgettable.
But in order for your AR ad campaign to be successful, it has to have a purpose – AR is just a tool.
If you’re interested to see how augmented reality advertising can help you achieve your advertising goals speak to us today!