Augmented Reality Advertising: The Game Changer

Feb 13, 2020

2 min read

Augmented Reality Advertising can make your consumer’s buying journey fascinating again. Could your brand benefit from AR technology?

Although augmented reality has been around for years, it wasn’t until the huge success of Pokemon Go AR mobile game played by millions of people all around the world.

<And the Harry Potter version coming out this year!>

And in 2018, AR advertising finally offers a format that can evoke the true nature and experience of the game in an ad experience.

Various companies have already adopted AR into their marketing strategies, such as IKEA, BMW, Ford, Angry Birds, British Airways and many, many more. Could your brand be next on the list?

If you’re still hesitating, here are few reasons why you should stop hesitating and start planning your AR campaign right away!

Brand Recognition

Augmented Reality ads attract so much (positive) attention that everyone feels like sharing their experience with the family and friends. And the rest of the world on social media.

This can only result in one thing: boosted brand awareness and recognition.

Emotional Connection

Unlike other advertising mediums (such as print or still display), Augmented Reality advertising is interactive and lifelike: consumers can see and even interact with AR ads.

The outcome? The emotional connection between your brand and audience.

Which, by the way, is one of the very basic elements of a GREAT advert.

Advertising Engagement

Augmented Reality advertising is NOT invasive, meaning that your audience can choose whether to not interact with it. And let’s be honest: the game-like environment of AR ads literally makes consumers WANT to be part of the experience!

This creates a positive ad experience which in turn, a positive brand image.

People better recall brands they have positive associations with, so AR ads are perfect not only for promoting sales but also for building a company’s reputation.


Does any of the benefits mentioned above fit into your advertising goals?

Let us know. 3RockAR is the Augmented Reality advertising agency you are looking for!

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