Augmented Reality advertising gives marketers an opportunity to transform any static object (for example, print adverts) into an immersive 3D experience. And while brands struggle to reach their targeted audience with traditional advertising mediums, AR could be the way to go.
How will this change the future of Digital Marketing?
Firstly, there is no need for the ugly Microsoft HoloLens headset (which offers only limited view anyway). Augmented reality only needs a device with a camera and it’s AR ready.
This makes the technology much more accessible and in turn, consumers are more likely to enjoy the experience without having to spend extra money on headsets.
Not only that but the AR technology is still considered a novelty – and that’s what will make it more memorable for your target audience.
Because there aren’t that many other brands doing it (yet).
AR provides a way to bridge the gap between the physical and digital experience, empowering you and your brand to better engage with their customers and drive real business results in the process.
AR advertising invites your audience to be a part of your brand’s storytelling. The entertaining part makes your ads less intrusive and more FUN.
Which is why it’s so powerful.
Your audience wants to come back for more.
And SHARE it with the world using social media platforms, such as Facebook, Instagram or Snapchat.
By making AR the videos available on social, the common phrase “seeing is believing” is brought to life.
It’s one thing to tell your consumers what you offer.
But it’s another to actually show it to them.
Are you a furniture retailer? Create an app that will allow consumers see how your products would look like in their own homes.
The same thing can be applied to clothing and makeup retailers, car dealerships and so on.