Is your business taking advantage of the consistent growth in digital marketing?
Many people wonder if online advertising is really worth the hype.
It’s true that it might not be suitable for your product or service, however, you should never rule it out completely – and here’s why:
Image Credit: Smart Insights
Digital marketing has opened up not only a better way to bring traffic to your business.
It also gives us a new approach to build the brand awareness and consumer relationship.
Let’s talk why marketing online works.
Advertising online gives allows you to control the ad spend based on the real-time performance.
So, essentially, if you’re not satisfied with how the ad is working, you can easily tweak it, change digital channel os simply pause it.
You set the budget, the length of the campaign and any adjustments can be made in less than a minute.
Where else can you promote your products and brand in front of millions of people on a budget of less than $20 a day?
Again, you are in control who sees your ads.
Once you’ve identified your ideal customer (if not, take a look at our previous article on how and why define your customer avatar), online advertising gives you a chance to speak to your targeted audiences, based on demographic, behavioral and geographical targeting.
Social networks and search engines collect lots of information on users, which allows them to help advertisers display ads to very select audiences.
Digital marketing also means much larger audience and reaching the hard-to-reach Millenials.
In December 2012 the top 5 U.S web properties recorded having more than 120 Million unique visitors each.
Setting up an advertising campaign online is super EASY.
It takes 24 hours (maximum) for the advert to appear online (compare this to placing an ad in TV or local newspaper) and you can edit it as and when you’re pleased.
What’s more, there are free platforms designed specifically to provide support and information needed to start the campaign are available everywhere.
Online advertising gives you an instant insight into the performance of campaigns in a form of detailed report. You can see which ads are working, how many people are seeing them, where they’re seeing them,
You can see which ads are working, how many people are seeing them, where they’re seeing them, who’s clicking on them and when. Instead of waiting for X amount of time to see the results, you have them right in front of you – and you can act upon them fast.
Instead of waiting for X amount of time to see the results, you have them right in front of you – and you can act upon them fast.
Ad not performing as well as you hoped for? Tweak the content, audience setting immediately and don’t waste your money on something that ISN’T working.
Tweak the content, audience setting immediately and don’t waste your money on something that ISN’T working.