Football match

3rockAR Launch the First English Match Day AR Football Programme

On Tuesday, Queens Park Rangers saw the first English match day AR football programme – with no app necessary – courtesy of 3rock’s perkLAB. 

We are all really excited here at 3rockAR as we crash through new frontiers using our perkLAB technology on what has been a very traditional part of the match experience for longer than we can remember!

As well as the AR football programme, fans can also look out for the AR-enabled posters around the stadium, too! 

Wait… what is it exactly?

Curious about what’s involved in an interactive match day programme? Check out this one below and see for yourself by scanning the code! (or scroll down to check out the video below)

Anyone who scans the QR code can open the perkLAB experience and view the AR overlay on the programme, to watch a series of brilliant goals and highlights from Queens Park Rangers FC. 

But that’s not all – they can also book tickets for future matches at the bottom of the page! Queens Park Rangers wanted this AR football programme to be practical as well as a fun interaction for fans. 

And here it is in action, just as it’s meant to be experienced 🙌

Thanks to Daniel Laryea and his team for making this possible. Great to see another win for the team on the night, too!

Who else can benefit from our perkLAB technology? 

Our new perkLAB AR technology can open a whole world of different possibilities, from promoting events (think sporting events, theatre, fashion shows) to promoting tourism and leisure, and boosting marketing for hotels.

The beauty of perkLAB is that the tech can even be retrofitted for adding a breath of fresh life to existing marketing campaigns! Check out the view below, or try out some of the examples on the perkLAB page.

If you’re curious about what might be possible for you, I’d recommend getting in touch with the 3rock team in the first instance, so we can talk you through your options: hello@3rockAR.com.

One last thing…

With audiences now expecting more from brands, and actively looking for AR experiences, don’t you think it’s time to bring your OOH print campaigns into the 21st century?

Do it with engaging, dynamic and fun content that leaves a lasting impression – do it with perkLAB and 3rockAR.

Written by: Toby Ginn, Co-founder/Director

Get in touch via  tg@3rockar.com or call 0203 588 6140.

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