Apple is reportedly “stepping up its efforts” in developing augmented reality glasses, allocating more resources to the project with the aim of pushing them from just research into an actual consumer product.
There have been plenty of rumours on Apple using augmented reality technology in the new iPhone.
The new buzz is that the company has put AR technology above it’s self-driving car initiative, Project Titan as it’s next big priority, after the newest version of the iPhone.
Tim Cook the Chief Executive of Apple has expressed interest in AR several times.
An article from the Financial Times suggests that Apple may be working on a lightweight pair of AR glasses with optical specialist Carl Zeiss, which could be paired with an iPhone or another device.
Apple allegedly has a “high profile” team of engineers and technicians working on augmented reality tech, but there has been no official confirmation of this and all the reports state that any AR retail product will be unlikely to be announced anytime soon.