Apple Launches Augmented Reality Art Walking Tours

Aug 12, 2020

2 min read

Apple has teamed up with the New Museum in New York to create an augmented reality art experience called [AR]T that can be experienced in San Francisco, New York, London, Paris, Hong Kong, and Tokyo. 

Fans of augmented reality will soon be chasing after more than monsters on the streets of Hong Kong.

Apple on Tuesday announced a series of immersive public art experiences based on its augmented reality platform, with the highlight being a two-hour walking tour available in six cities from August 10 until the end of the year.

These [AR]T Walks will be held daily in Hong Kong, Tokyo, London, Paris, New York and San Francisco for groups of up to 10 people at a time.

“Today at Apple offers a window into the creative arts made possible by our products and customers,” said Deirdre O’Brien, Apple’s senior vice president of Retail + People. “We hope attendees are inspired by the incredible AR creations in the [AR]T Walk and in-store installation, and we can’t wait to see what our visitors learn to create in the [AR]T Lab.”

Each tour begins at an Apple Store location and features the same art work. Pieces are only accessible at certain points on the walk, providing multi-city open-air virtual exhibits. [AR]T includes pieces from Nick Cave, Nathalie Djurberg, Hans Berg, Cao Fei, Carsten Höller, Pipilotti Rist and John Giorno, artists picked by the New Museum. 

The in-store 90-minute sessions will direct customers through making an AR experience in Swift Playgrounds. The sessions will incorporate set pieces from New York artist Sarah Rothberg.

People looking to take part in the AR walking tours can sign up on Apple’s site. The tours seem to last a couple of hours and involve a 1.5-mile walk. The artists behind the work are Nick Cave, Nathalie Djurberg and Hans Berg, Cao Fei, John Giorno, Carsten Höller and Pipilotti Rist.

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