Augmented Reality advertising has become a must-have strategy for hundreds of big brands around the world and today, we’re looking at the top 5 campaigns.
AR advertising takes the available digital data and creates an integrated 3-D image of a product. It allows consumers to experience that product up close and personal.
As The Drum reports, AR can capture people’s attention for over 85 seconds, increase interaction rates by 20 percent, and improve click-through rates to purchase by 33 percent.
This powerful insight isn’t something you can afford to ignore in the age where people are no longer impressed by most of the adverts. Not to mention actually paying attention to them!
Right now, people will stop and look at AR-inspired experiences, regardless of the campaign’s overall quality.
So, can you imagine a bus stop that entertains you while waiting? It would make your day more fun, wouldn’t it? It would make you smile. Why can’t brands think of such creative ways to promote their products?
Oh wait; they already did!
Pepsi
https://www.youtube.com/watch?v=Go9rf9GmYpM
In 2014, Pepsi installed AR technology in a London bus shelter, making it appear as if a lion, UFOs, flying saucers, and other objects were headed straight for Londoners.
The production showcased Pepsi’s playful personality and provided the audience with an exceptional experience. Afterwards, a video of the bus shelter’s AR technology attracted over six million views on YouTube — making it one of YouTube’s most viewed advertising campaigns.
Timberland
Timberland Augmented reality advertising campaign is another creative use of AR in the advertisement. For this campaign, Lemon&Orange has created the virtual fitting room.
Here, you can have a feeling of “how it would look afterwards” for any cloth or accessories before you actually buy it. Thus, unlike physical changing room, here you can try a number of clothes and accessories within minutes.
In the long run, it increases the sales conversion rate by converting shoppers into buyers.
Uber
Uber has really shocked some of their riders by adding virtual adventures at Zurich main station.
It’s not as if we’re blowing our own trumpet, but are you willing to experience the same?
New Look
Photo Credit: The Drum
UK’s fast-fashion brand New Look decided to tap into this opportunity by developing the first AR campaign for students in the Middle East.
The campaign allowed students to scan their New Look card to access special offers and interactive additional content, such as ‘creating their own look’ with New Look products.
It resulted in great engagement rates, with almost 7 minutes spent in the app per session.
L’Oreal
There’s a reason many women don’t buy makeup products online – it’s impossible to know if you’ll like the lip colour or foundation coverage if you don’t try it on, in-store.
However …
L’Oréal and Perfect Corp. have launched a global partnership to integrate the Group’s makeup products into the YouCam Makeup augmented reality app.
Thanks to this partnership, millions of beauty fans will be able to virtually test L’Oréal products, discover new products, and buy them directly in the app or in stores.
Consumers can also use the app in points of sale and Group stores to create a fluid and comprehensive consumer experience that incorporates on- and offline components.