If you’ve been paying attention recently, you might have seen us mentioning The perkLAB on our blog* and via social media.
(*Like our post the other week, where we shared about launching the first ever English match day football programme for Queens Park Rangers!).
But what is perkLAB, and how will it benefit you?
Well, glad you asked. Below, I’m going to tell you how perkLAB is going to make a huge difference to both campaigns old and new.
What is 3rockAR’s perkLAB and how does it work?
Our newest offering, perkLAB, is a way you can start a campaign that perfectly integrates AR into print or a physical product, and can even be used to update existing campaigns!
Imagine you’ve invested in the creative of your recent product or print campaign, but now want to find a way to breathe some fresh new life into it – well, now you can, with breathtaking augmented reality seamlessly retrofitted.
Out-of-home campaigns are brought into the 21st century, with engaging, dynamic and fun content that your audience won’t forget in a hurry, with augmented reality overlays that just work – no app required.
You can deliver games, videos and interactive information to create memorable experiences people love to share – and you can also use it with any ecommerce platform, so you can easily track all your KPIs.
TIP: Learn more by visiting The perkLAB page on our website!
How you can benefit from 3rockAR’s perkLAB
By adding augmented reality to a new or existing campaign with 3rockAR’s perkLAB, you can benefit from increased engagement, higher traffic, truly memorable campaigns and a measurable impact.
You can even include (and we recommend you do!) a way for users to take action, such as instant purchases, to ensure you get a good ROI.
As an example, in the Queens Park Rangers FC experience we created, users were able to buy tickets for the next match at the bottom of the screen!
Another great benefit of using perkLAB is that you can even have the option of managing your own campaign via our portal – or not! It’s completely up to you.
To sum it up…
If you’re looking for a way to mix print or physical campaigns with augmented reality, The perkLAB has you covered.
Not sure what you want to create in AR? Fear not, we offer a full consultancy service, and our friendly team of AR experts will happily listen to what you’re looking to achieve, before talking you through all of your options.
We’ll then take care of all the heavy lifting, straight through to launching your campaign, giving it an extra push on social media, and measuring all of your KPIs to ensure your AR campaign delivers.
Get in touch today – even if we can’t help you, we’re always happy to provide some free, no-strings advice.
Written by: Toby Ginn, Co-founder/Director
Get in touch via tg@3rockar.com or call 0203 588 6140.