OOH: What’s an Augmented Reality Magic Mirror Experience Like For Your Customers?

Brands are now waking up to the disruptive power – and the unlimited possibilities – of augmented reality in Out-of-Home (OOH) advertising. Here at 3rockAR, home of our world-renowned Magic Mirror experience, we thought we’d shed a bit more light on the power of using augmented reality in this way. So, what’s it like to […]

Augmented Reality Roundup: July 2021

augmented reality roundup july

Hello there – nice to see you again! It’s been quite the month for augmented reality in the news (not to mention our own exciting news about becoming an 8th Wall partner – well, okay, we might be a little biased). So, without further ado, let’s check out the most recent updates in augmented reality, […]

FDA Approves Augmedics’ AR System For Spinal Surgery

FDA Approves Augmedics’ AR System For Spinal Surgery 3rockAR Advertising

Augmedics Inc., a Chicago-based startup focused on augmented reality (AR) applications in health care, received 510(k) clearance from U.S. FDA for its Xvision Spine system, an AR headset for surgical procedure. More surgeons are donning headsets as a growing number of augmented reality systems are approved for surgical planning and procedures. For example, Philips has debuted its own AR […]

Announcing 3rockAR as an Official 8th Wall Partner

Selected to be an official 8th Wall partner

Good news! We’re absolutely buzzing here at 3rockAR HQ to announce that we’re now an official partner of the award-winning WebAR platform 8th Wall. Their brilliantly powerful development platform and tools will allow us to create even more powerful AR experiences – without the need for downloading an app. Continuing to push boundaries We’re always keen […]

Google Shows Off Its Brand New (And Amazing) AR Features

Google Shows Off Its Brand New (And Amazing) AR Features 3rockAR

It’s a new milestone for Augmented Reality (AR). At first glance, this sounds highly technical and uninteresting. However, when you understand what it does, you’ll see how this will fundamentally change your augmented reality experiences. You’ll also see how it will open up tons of new possibilities for AR in the worlds of productivity, shopping, and even gaming. […]

Oppo Announces Its Own Augmented Reality Headset

Oppo Announces Its Own Augmented Reality Headset 3rockAR Advertising

Oppo has announced its first augmented reality (AR) glasses at its ongoing Oppo Inno Day 2019 conference. Smartphone maker Oppo has announced a pair of augmented reality glasses and stated they will be released during the first three months of 2020. Oppo’s AR Glass headset is part of an effort to expand beyond only making smartphones, […]