Augmented Reality: The Future Of Retail

Augmented Reality: The Future Of Retail | 3RockAR Advertising Services

Augmented reality shopping might really make all the difference, giving the whole business of going out to shop a new raison d’être. Traditional retail has got problems – and that’s not even a revelation. A closer look at shopping behaviour of 46,000 consumers revealed that: 20 percent are online-only shoppers 7 percent are store-only shoppers 73 percent […]

Augmented reality is the future of design

Augmented reality is the future of design

In 1992, researcher Tom Caudell coined the term Augmented Reality (AR). It’s an experience that supplements the real world with a virtual layer of information. Until recently, AR sounded like something from a cyberpunk novel. Some sort of cyborg capability that could go the way of PDAs and laser disks. However AR doesn’t rely on […]