The Secrets of B2B Advertising

The Secrets of B2B Advertising | 3RockAR AR Advertising

B2B (business to business) advertising requires a different approach. The business buyer is sophisticated, understands your product or service better than you do. He wants or needs to buy products or services to help their company stay profitable, competitive, and successful. However, there is one essential thing to remember when planning your ad campaign: Regardless of whether […]

Psychology in Advertising

Psychology in Advertising | 3rockAR Augmented Reality Advertising

The vast majority of marketers aren’t psychologists. But many successful marketers regularly employ psychology in appealing to consumers. Smart, skillful, honest marketers use psychology legally, ethically, and respectfully to attract and engage consumers, and compel them to buy. Here are a few tips and tricks for using psychology to your own marketing campaign’s advantage: Run […]

Why is Market Research Important for your Business?

Why is Market Research Important for your Business? 3RockAR Blog

Business market research is the process of collecting data to determine whether a particular product/service will satisfy the needs of your customers. With effective market research, your company can gain invaluable information about your competitors, economic shifts, demographics, the current market trends and the spending traits of your customers. Market research while daunting and can […]

HoloLens 2: Microsoft’s augmented reality headset launches

Microsoft's HoloLens 2 Now Available for $3500 3rockAR Advertising

And it’s “only” $3500. Aiming to be a significant upgrade over its predecessor in both field and overall performance, the second generation of the company’s head-mounted computer is geared primarily towards enterprise organizations, where Microsoft and its partners are continuing to experiment with and develop practical applications for augmented reality in the workplace. The HoloLens […]

Rational vs. Emotional Appeal in Advertising

Rational vs. Emotional Appeal in Advertising | 3RockAR

Adverts are designed to appeal and to inform the consumers about your company, product or service. In order to make the advertisement effective, marketers often use either rational or emotional approach. Ideally, we should be implementing both. Everyone likes to think they make well researched and informed purchasing decisions the majority of the time. And we […]

KISS your advertising goodbye

Kiss your advertising goodbye | 3RockAR AR Advertising

Successful adverts have simple outcomes. Either they are to increase brand awareness or to sell a product or service. Sounds almost too simple right? Well it is, and that is the beauty of a great advert, they should not be overly complicated or too intellectual. To paraphrase the advertising genius of David Ogilvy “creative does […]

Augmented Reality and a Better User Experience

Augmented Reality and Better Customer Experience 3rockAR Advertising

Augmented Reality has the potential to transform the way we view and interact with the world around us. Enhancing the customer experience is one of the top priorities for many brands and marketers today. Augmented reality advertising doubles down on that idea, giving them the ability to produce real-world user experiences that literally become digital.  How can […]

Social Media Marketing: Choosing The Right Platform For Your Business

Social Media Marketing: How To Choose The Right Platform | 3RockAR

You know the saying “jack of all trades, master of none”? While all businesses can certainly benefit from marketing on social media, it’s vital to choose platforms that suit your marketing objections and more importantly, your brand. Not all social media platforms are created equal. For example, Facebook is the biggest social platform, and you […]

Revolutionising Sports With Augmented Reality

Revolutionising Sports With Augmented Reality 3rockAR Advertising

Augmented reality (AR) has penetrated into various sectors like education, manufacturing, retail, and healthcare. The sports industry is no different. AR in sports is capable to improve the skills of athletes, reduce the risk of failures and injuries, as well as enhance the viewing experiences for the fans. A number of stunning and real-world applications […]

Augmented Reality In Entertainment Industry

Augmented Reality In Entertainment Industry

Augmented reality. The words conjure thoughts of science fiction and video games. But this science fictional technology is now reality and has applications that span far beyond the video game industry. Magic Leap, an augmented reality company that received $542 million from Google, recently released a video, which showcased its technology in an ordinary real-life venue. […]