The next step in technology: Augmented Reality

The next step in technology: Augmented Reality

Reality isn’t what is used to be. With increasingly powerful technologies, the virtual scene generated by the computer is designed to enhance the user’s sensory perception of the virtual world they are seeing or interacting with. Like most technologies that eventually reach a mass market, augmented reality (or AR), has been gestating in university labs, […]

5 Powerful Augmented Reality Campaigns In Advertising

5 Powerful Augmented Reality Campaigns In Advertising | 3RockAR

Augmented Reality advertising has become a must-have strategy for hundreds of big brands around the world and today, we’re looking at the top 5 campaigns. AR advertising takes the available digital data and creates an integrated 3-D image of a product. It allows consumers to experience that product up close and personal. As The Drum reports, AR […]

Marketing Plan or Marketing Strategy: The Difference

Marketing Plan or Marketing Strategy: The Difference | 3rockAR

Although marketing strategy and marketing plan sound like they’re the same thing, they are not. They are, however, both equally important to your business. How is a marketing strategy different from a marketing plan?   The marketing strategy answers the questions of when, where and how you should complete. You use your marketing strategy to […]