How Augmented Reality Advertising Campaign Can Grow Your Business?

How Augmented Reality Advertising Campaign Can Grow Your Business?

Even though Augmented Reality is still perceived as more of gaming technology, there are a number of ways to incorporate it into your marketing campaign. AR creates a new digital experience that enriches the relationship between consumer and brand and can be used in any location. Take a moment to remember your work life before cellphones. You […]

Where Does Augmented Reality Fit In The Future of Advertising

Where Does Augmented Reality Fit In The Future of Advertising 3rockAR

Advertising isn’t what it used to be twenty years ago. Where does Augmented Reality fit in? Billboards have become passe. Radio has evolved into podcasts. Video streaming has taken over television. If you look at the world through the eyes of an 80-year old advertiser, the ground in advertising has shifted. The world of advertising […]

Digital Marketing Mistakes To Avoid

Digital Marketing Mistakes To Avoid | 3RockAR AR Advertising

Digital marketing moves fast which can cause brands to always look towards the next best thing and focus less on the lessons of the past. Ignoring the data as to what’s working for your business and what isn’t. Digital marketing campaign mistakes are often inevitable. It’s what you learn from those mistakes that can help […]

What Is The Difference Between Augmented Reality And Virtual Reality?

What Is The Difference Between Augmented Reality And Virtual Reality?

Both, Virtual Reality (VR) and Augmented Reality (AR) are rising to the impossible and earning a lot of media attention as well as promising tremendous growth. The two frequently come up in the same conversations and are often confused with one another by the less informed. So what is the difference? Let’s start simple and get into the definitions. […]

Is Facebook Building Its Own Augmented Reality Glasses?

Is Facebook Building Its Own Augmented Reality Glasses? 3rockAR advertising

Facebook is reportedly working on its own augmented reality glasses. Facebook has been working to build its own augmented reality glasses for the past few years. According to CNBC, these glasses (codenamed “Orion”) won’t be supplemental to your phone — they’re supposedly built to replace it entirely. This project is very ambitious. They will reportedly be able […]

The Do’s And Don’ts For Brand Reputation Management

The Do's And Don'ts For Brand Reputation Management | 3RockAR

Brand reputation tells your audience whether or not you can be trusted with their time, energy, and money.   “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffett   Brand reputation management is critical to growing a business. […]

How Augmented Reality Can Benefit Your Marketing

How Augmented Reality Can Benefit Your Marketing 3rockAR advertising

Augmented reality is a viable marketing tool for companies as the possibilities of the technology can bring massive benefits. The concept of AR may be lost on some marketing teams, however, the appeal and advantages it can offer to business are plain to see. For example with augmented reality mixed into your businesses’ marketing plan […]

Augmented Reality Is Changing The Future Of Advertising

Augmented reality will allow us to do some pretty cool stuff while interacting with the world around us. It will also allow advertisers to put ads literally everywhere. Imagine this: you’re wondering around the airport, trying to find out the details of your flight and the screen suddenly breaks into pieces or shows flights to […]

Top Tips for Effective Advertising

Top Tips for Effective Advertising | 3RockAR Augmented Reality

Advertising is what keeps your business going. Or should I say – effective advertising is what keeps your business going. Are you in the position where you feel like you’re wasting your efforts on ad campaigns that don’t work? Do you feel like giving up on advertising your brand altogether because you can’t see any results […]

AR Glasses Could Help Visually Impaired

AR Glasses Could Help Visually Impaired 3rockAR Advertising

Augmented Reality glasses enhance mobility and function in patients who have difficulty with peripheral vision or seeing in low light. In a new study of patients with retinitis pigmentosa, an inherited degenerative eye disease that results in poor vision, Keck School of Medicine of USC researchers found that adapted augmented reality (AR) glasses can improve […]