The Dos And Don’ts Of Building A Powerful Brand Identity

The Dos And Don'ts Of Building A Powerful Brand Identity | 3RockAR

Brand identity goes way beyond a good logo or tone you use in your marketing message. So what exactly is it? And more importantly, how do you create a really powerful brand identity? What is the brand identity? It’s the collection of all brand elements that the company creates to portray the right image of […]

Augmented Reality Is The Future Of Design

Augmented Reality Is The Future Of Design 3rockAR Advertising

In 1992, researcher Tom Caudell coined the term Augmented Reality (AR). It’s an experience that supplements the real world with a virtual layer of information. Until recently, AR sounded like something from a cyberpunk novel. Some sort of cyborg capability that could go the way of PDAs and laser disks. However AR doesn’t rely on wearable […]

How To Boost Your Sales with Augmented Reality

How To Boost Your Sales with Augmented Reality | 3RockAR

Global augmented reality market gains are projected to top $133.8 billion by 2021. The sales, manufacturing, and retail sectors are all seeing increased growth in AR spending and may even surpass consumer spending by 2021. The question is, how augmented reality technology can be used to grow your sales? Although the AR technology is said to be still […]

Scientific Advertising Is As Relevant Today As It Ever Was

Scientific Advertising Is As Relevant Today As It Ever Was | 3RockAR

Scientific Advertising by Claude C. Hopkins is a ‘must have’ book for the advertising aficionado, having sold over eight million copies worldwide – almost all marketers consider it, and Hopkins, as a cornerstone of advertising education and wisdom. Scientific Advertising was first written in 1923 the majority of the knowledge contained in this book is […]

Augmented Reality Is Disrupting Car Retail

Augmented Reality Is Disrupting Car Retail 3rockAR

Across many different industries and sectors, Augmented Reality (AR) has changed the way customers shop. The automotive industry is no different. When people are investing in a new automobile, they always need two things in order to make an informed purchase: the right information, and an emotional connection to the vehicle. The challenge for automakers […]

The Role Of Psychographics & Demographics In Advertising

The Role Of Psychographics & Demographics In Advertising | 3RockAR

Knowing who your ideal customer is isn’t enough these days to boost your marketing efforts – you need to dive in deeper. And that’s where psychographics come in handy … If demographics describe who your target audience is, then psychographics explain why. The “why” will tell you what consumers are expecting and looking for, giving […]

How Augmented Reality Builds Better Customer Experience

How Augmented Reality Builds Better Customer Experience 3rockar

Creating an exceptional customer experience can set your brand way above your competitors.  A study by White House Office of Consumer Affairs found that 80% of U.S. consumers would pay more money for a products or service to ensure a superior customer experience.    We are all savvy and we want value for our money. With […]

Apple Launches Augmented Reality Art Walking Tours

Apple Launches Augmented Reality Art Walking Tours | 3rockAR

Apple has teamed up with the New Museum in New York to create an augmented reality art experience called [AR]T that can be experienced in San Francisco, New York, London, Paris, Hong Kong, and Tokyo.  Fans of augmented reality will soon be chasing after more than monsters on the streets of Hong Kong. Apple on Tuesday announced a series […]

What Do Marketing Teams Need To Know About Augmented Reality?

What Do Marketing Teams Need To Know About Augmented Reality? 3rockar

So exactly what do marketing teams need to know about augmented reality? Augmented reality (AR) has piqued marketing teams interests for a while, as it has the potential to change a range of consumer experiences, from how people find new products to how they decide which ones to buy. AR enhances the physical environment by […]

Augmented Reality Offers More Than Just Interactive Gaming Experience

Augmented Reality Offers More Than Just Interactive Gaming Experience

Do you ever wonder what other real-world Augmented Reality (AR) applications are there? Here’s a look at AR uses in real world you may have seen. Although augmented reality has been around for years, only up until recently we started seeing the technology in everyday life applications. As AR becomes more sophisticated and the cost-saving […]