Do You Know Your Own USP?

Do You Know Your Own USP? | 3RockAR Augmented Reality Advertising

A unique selling point (USP) tells your audience why should they choose your brand over the crowd of competition. Without it, you may find it fairly difficult to convince your potential customers to buy your product or service. Which is why getting your USP right is so important. What is USP? A unique selling point […]

Positioning your brands product for success

Positioning your brands product for success 3rockar advertising

Positioning your product is vital for success. If you have ever been around advertisers or marketers, you will of probably at one time or another heard the phrase position. But what exactly is product positioning? To put it simply, it is defining what the product you are selling does, and who it does it for. […]

Mastercard

“The Magic Mirror technology is fabulous and highly engaging for any audience. Young and old. Combining sound and visual elements in an AR environment is a real eye catcher that traditional billboards can never achieve. We loved working with the guys at 3rockAR. They were super responsive und helpful every step of the way.” Head […]

Is your customer loyal to your brand? How do you make them be loyal to you?

Is your customer loyal to your brand? | 3RockAR Augmented Reality

Is your customer loyal to your brand? What is brand loyalty anyway? And how do you achieve it? The definition of brand loyalty is; “The tendency of consumers to continue to purchase the same goods or services, rather than buying competitors” Customers who are loyal to a brand, will not go elsewhere, they will buy […]

Marketing Automation: What Is It And Why You Should Have It

Marketing Automation: What Is It And Why You Should Have It | 3RockAR

Marketing Automation is a software designed to make the repetitive marketing activities easier. Why should you invest in it now? “45% of agencies rely on marketing automation platforms to show ROI and 42% use marketing automation to measure performance.” SHARPSPRING STATE OF MARKETING AUTOMATION FOR AGENCIES” (2017) Marketing Automation (MA) can we extremely helpful in […]

The fundamentals of advertising, what simple steps should you take?

The fundamentals of advertising, what steps should you take? 3RockAR

What are the fundamentals of advertising? The basics of a good advertising campaign are pretty simple and can be broken down into 5 sections. Section 1 Grab attention You want your advertising campaign to stand out from all the noise, you want it to be different. A good advert should connect and engage with people […]

How Businesses Today Are Implementing Augmented Reality

How Businesses Today Are Implementing Augmented Reality | 3rockAR

Augmented reality is one of the most exciting technologies that made its way into the mass market in recent years. What can it do for your business?   Unlike virtual reality that creates a fully virtual environment around a user, augmented reality integrates virtual objects into existing surroundings. This makes it more interactive and real. […]

SEO: What Is It And Where To Begin?

SEO: What Is It And Where To Begin? - 3RockAR Advertising

SEO (short for Search Engine Optimisation) is a must-have when it comes to planning your digital marketing strategy. But what exactly is it and more importantly, how does it work? SEO is nothing more than a collection of techniques used to boost your company’s website search engine rankings. Search engines utilise their own algorithms to […]

Discovery Channel Mall of Africa augmented reality advertising campaign

Discovery Channel Mall of Africa augmented reality advertising 3RockAR

We were excited to work with The Discovery Channel South Africa, creating an augmented reality campaign for the launch of the Mall of Africa. You can check out the video on their Facebook page below. As we have mentioned previously. Creating an advertising campaign that resonates with your target audience is crucial to the success […]

Augmented Reality Advertising For Better ROI

Augmented Reality Advertising For Better ROI | 3RockAR Advertising

Augmented Reality advertising can drastically improve your return on investment. Using AR, it’s pretty easy to measure ROI almost immediately. Augmented Reality advertising has a huge potential to change the way we market our brands. If the campaign is executed properly, that is. Whether you’re using it to display additional information about your product or […]