Augmented Reality Advertising Improves Shopping Experience

Augmented Reality Advertising Improves Shopping Experience | 3RockAR

Augmented Reality Advertising disrupts your customer’s buying journey – but in a good way.   AR technology takes the power of suggestion to a whole new level, which is why it’s such a natural fit for advertising. Interactive adverts let your consumers into your world, allowing you to tell your story on a personal level. That, in […]

Video marketing is crushing it right now!

Video Marketing Is Crushing It Right Now! 3RockAR

Video marketing is huge in 2017, it is absolutely crushing all other forms of marketing. Let’s look at some of the stats; 90% of social media users say that product videos are helpful in the decision-making process One-third of all online activity is spent watching a video 92% of people who browse the internet online […]

Microsoft HoloLens might one day assist in spine surgeries

Microsoft HoloLens becomes an AR assistant for spinal surgery 3RockAR

Microsoft HoloLens may find its way into operating rooms of the future, as medical technology firm Scopis has created the first mixed-reality interface for surgeons on the high-powered augmented reality headset. Designed primarily for open and minimally invasive spinal surgery, Scopis’ AR-powered tech claims to improve the accuracy and speed of surgeons wearing the HoloLens […]

Advertising And Behavioural Economics: What Should You Know?

Advertising & Behavioural Economics: What Should You Know? 3RockAR

Advertising could be much more effective once you understand the connection between your customer’s behaviour and rational decision making.   Behavioural economics has become an important discipline for brand owners eager to understand why their consumers sometimes make irrational decisions that run counter to economic model predictions. What exactly are they? Back in the day, […]

How Augmented Reality Can Teach Us About Climate Change

How Augmented Reality Can Teach Us About Climate Change | 3rockAR

While Pokémon Go has helped to bring augmented reality to everyday life, many researchers are using similar technology to teach us about climate change.   In 2015, Justin Brice Guariglia, a New York-based visual artist, began collaborating with NASA scientists on the polar survey flights they were conducting as part of Operation IceBridge, an endeavor that sought […]

Advertising To Millennials – What Should You Know?

Advertising To Millennials - What Should You Know? | 3RockAR

Advertising to millennials is easier than you think. You already know they don’t respond to ads the same as their elders do. What else should you know? Millennials are a huge part of your target audience, no matter what industry you’re in. Yet I see so many brands failing to acknowledge it and therefore, failing […]

Augmented reality app After Ice shows what climate change can do

Augmented reality app After Ice shows what climate change can do

Visual artist Justin Guraglia has released an augmented reality app entitled After Ice which lets you experience the potential damage that climate change can reap depending on where you are located. Using the geolocation service on your smartphone, After Ice sends you into a future scenario where your location is no longer inhabitable but instead […]

Virtual and augmented reality: The future of the workplace

Virtual and Augmented Reality: Future of workplace 3rockAR Blog

Global Augmented Reality and Virtual Reality Apps Market Report presents a professional and deep analysis on the present state of Augmented Reality and Virtual Reality Apps Market 2017. The study of Augmented Reality and Virtual Reality Apps industry is very important to enhance business productivity and for the study of market forecast. Adoption of AR […]

Advertising 101: Identify Your Customer’s Pain Points

Advertising 101: Identify Your Customer's Pain Points | 3RockAR

Advertising is the only way for your product or service to be noticed. But your ads need to be effective to bring you more sales. It’s not enough to just create a campaign. You also need to give your audience a reason to buy your product or service. You have probably heard a lot of […]