Marketing Strategy: How To Create It Effectively

Marketing Strategy: How To Create It Effectively | 3RockAR

Marketing strategy is the ultimate game plan for winning and keeping your customers. It’s just as vital as your business plan. No doubt you go back to it and tweak when necessary as your company grows. Essentially, it’s a growth roadmap for your baby. Same as the marketing strategy – only it applies to sales. […]

Who is your customer avatar? No, not that blue alien!

Who is your customer avatar? 3rockar advertising

Customer avatar, you mean the blue alien from that film right? Nope. I mean who is your ideal client? Create a customer avatar. Identify who your perfect customer is. In business understanding and defining your target market and target audience is crucial. By having a clear understanding of who you want to reach to sell your product or […]

Augmented Reality Advertising: Get It Right

Augmented Reality Advertising: Get It Right | 3rockAR

Augmented Reality advertising is becoming hugely popular amongst marketers – and for a good reason. But technology itself does not guarantee great ROI. What’s great about advertising your product or service using AR technology is that when done right, it WORKS. Any advertising method works when done right. But augmented reality advertising offers more than […]

Small business? Brand it strongly! A brand is more than just a logo….

Small business? Brand it strongly! 3rockar advertising

Does your small business have a brand? Branding goes far beyond just a smart looking logo and some nice packaging. If you are the underdog why is it so important to grow your small business brand? Think about Apple and Microsoft for a second, two massive industry leaders in their field. How do those 2 […]

Does your business ad campaign fail? So do ours! Occasionally

Does your business ad campaign fail? 3rockar advertising

Did your business ad campaign fail? You’re not alone. But at least you are advertising. Without advertising your brand how do people know you even exist? To quote the late, great advertising heavyweight Leo Burnett; “Good advertising does not just circulate information. It penetrates the public mind with desires and belief”. Read that quote again, […]

Being a small AR advertising agency, we need to pack a punch

Being a small AR advertising agency, we need to pack a punch 3RockAR

We are a small AR advertising agency, we know this. There are much bigger agencies out there. But size is not everything. Knowing what works to enhance your brand does. Making sure that your business advertising campaign stands out far outweighs having boardrooms, hundreds of staff and big executive leather chairs. We create AR advertising […]

Augmented Reality Affect Our Behaviour in the Real World

Augmented Reality Affect Our Behaviour in the Real World | 3rockAR

As major technology firms race to roll out augmented reality products, Stanford researchers are learning how it affects people’s behaviour – in both the physical world and a digitally enhanced one.   A new study from Stanford’s School of Humanities and Sciences has found that augmented reality (AR) experiences significantly affect people’s behaviour in the real world, […]

Business advertising, why bother? We ignore it all don’t we?

Business advertising, why bother? 3rockar

Business advertising. Why bother? “Doing business without advertising is like winking at a girl in the dark. You know what you’re doing, but no-one else does”. Stuart H. Britt That quote sums it up so well. Think about it, advertising is everywhere. When was the last time you didn’t see an advert? Advertising is everywhere […]

Nike Unveils New Customer-Driven Augmented Reality App

Nike Unveils New Customer-Driven Augmented Reality App | 3rockAR

Years of experimenting with augmented reality has paid off for footwear maker Nike Inc. with the company’s release of Nike Fit, an AR app that helps customers make sure they get properly sized shoes.   Many shoppers have gone online and ordered multiple pairs of the same style shoe, in different sizes, planning to send […]

Growing your company brand

Growing Your Company Brand 3RockAR Augmented Reality Advertising

Your company brand is mega vital. It is your identity to your customers. But what does having a good company brand mean? And how do you get it? People buy from companies that they trust, they respect them and they invest not only money in them but their valuable time. So does your company identity […]