Augmented Reality in Architecture

Augmented Reality in Architecture | 3rockAR Advertising

Augmented reality has found its way into yet another industry by providing a far more accurate view of what will be built.   Trying to explain a new design to a client can be tough. Most architects have transitioned from creating solely 2D plans to creating 3D models of their designs. This works perfectly in […]

Augmented reality in retail

Augmented reality in retail - 3RockAR Advertising Services

Augmented reality in retail is disrupting the retail industry! Reformation is a sustainable fashion brand, and its new store in San Francisco has taken advantage of augmented reality technology. As soon as you walk in you notice there is no till, and only one size of each clothing item on display, but what there is […]

Gorillaz augmented reality app

Gorillaz augmented reality app - 3RockAR Advertising

Ok all I have done this morning is play around with the new Gorillaz augmented reality app, yes Gorillaz have an augmented reality app! Gorillaz is one of my favourite bands of all time, and I can not wait until the release of Humanz on April 28th. They are everywhere at the minute, and this new […]

Augmented reality is an efficient tool for the workplace

Augmented reality is an efficient tool for the workplace

Both augmented and virtual reality are firmly rooted in the gaming and entertainment industries, having burst on the scene a few years ago, however as we know augmented reality is an efficient tool for the workplace. AR and VR technology have stepped out of the gaming shadows and into the business arena, from music to […]

What is augmented reality? Back to basics!

What is Augmented Reality? Back to basics! - 3RockAR Advertising

What is augmented reality is a question we get asked a lot, so in this blog post we are going back to basics. Welcome to augmented reality 101. In a nutshell augmented reality (AR) is the integration of digital information with a user’s environment in real time. Unlike virtual reality (VR), which creates a totally […]

Augmented Reality is Shaping the Future of Shopping

Augmented Reality is Shaping the Future of Shopping | 3rockAR

Retailers are constantly looking for new ways to wow their customers by leveraging new and emerging technologies and Augmented Reality is definitely a great way to do so.   One of the most interesting solutions they’ve turned to recently is augmented reality. Stores from Macy’s to IKEA have made headline using AR and really pulled customers […]

Meitu is adding augmented reality filters to its selfie app

Meitu is adding augmented reality filters to its selfie app

We all love to take a selfie right? And we all want to look as beautiful as possible in them, well now the popular beauty app company Meitu is adding augmented reality filters to its selfie app, BeautyPlus for Android and IOS users. According to online reports, apps from Meitu have been installed on over 1.1 […]

The Power Of Call To Action In Advertising

The Power Of Call To Action In Advertising | 3RockAR Augmented Reality

The call to action is what gives you a chance to point your audience to take an action on your advert that will result in conversions. Ultimately, it’s what encourages your customers to buy your product or service whilst looking at your ad. Not including it in your ad will cost you your budget and […]

Augmented reality will enhance your brand experience

Augmented reality will enhance your brand experience

Augmented reality will enhance your brand experience, but how do you know it is the right technology for you? There are literally hundreds of applications and new technologies that you could choose from, all of them promising to revolutionise your brand experience, it can be a mind boggling process to choose the right one. You […]

Augmented reality and Star Wars, this is something we need!

Augmented reality and Star Wars, this is something we need! - 3RockAR

Augmented reality and Star Wars – just these few words get out inner geek dribbling! We have heard and seen a lot about how Apple is looking at the potential of augmented reality technology, and while this gets our nerd juices flowing, it doesn’t have us as excited as those words, augmented reality and Star […]