Alibaba puts $18 million into augmented reality car nav startup WayRay

Alibaba puts $18 million into augmented reality car nav startup WayRay 3rockar

Alibaba has led an $18 million funding round in to WayRay, a company based in Switzerland which is an augmented reality car navigation startup, just one day after Intel purchased Mobileye, a driverless car technology. Vitaly Ponomarev the company founder and CEO said in a statement “At the moment, WayRay is the world’s only developer […]

Why you should use augmented reality advertising

Why you should use augmented reality advertising - 3rockAR

Augmented reality is fast becoming the must-have trend, and forecasts show that it will continue to grow, so why should your company consider using augmented reality advertising? Advertising with AR technology increases and enhances your brand’s visibility in a non-intrusive way. Here are a few examples of what augmented reality applications can achieve and bring […]

Augmented reality is changing the shape of remote technical support

Augmented reality is changing the shape of remote technical support 3rockar

Augmented reality really does have the potential to change the landscape of remote technical support. The essence of technical support comes in when there is a problem in the consumers reality, something isn’t working, either a physical product such as a computer, TV or smartphone or a service such as a business consumer losing WiFi […]

How one guy got fit and lost over 50 pounds playing a VR game

How one guy got fit and lost over 50 pounds playing a VR game 3rockar

Fit and gaming aren’t usually words that go hand in hand, and fitness is not usually the most advertised use for virtual reality, however Telltale’s Job Stauffer says VR saved his life in an interview with PC Gamer. Obviously there is no overnight cure for weight loss and no one can claim that VR is […]

Jon Favreau delves into virtual reality for movies

Jon Favreau delves into virtual reality for movies 3rockar

Jon Favreau, one of the most successful directors in Hollywood, behind such films as Iron Man and The Jungle Book, is spearheading the way in exploring the unique storytelling aspects of virtual reality. His latest project called “Gnomes and Goblins” is a brief interactive 360 degree scene currently available on the HTC Vive and very […]

Shazam boosts it’s music recognition app with augmented reality for brands

Shazam boosts it's music recognition app with augmented reality for brands 3rockar

Shazam, the music recognition app has launched a new AR feature for brands, artists and users globally. Shazam, founded in 2000, allows users to identify songs that are playing in the background by tapping a button on their app. However it has branched in to several other areas including TV, and has recently announced it’s […]

Will the iPhone 8 use augmented reality technology?

Will the iPhone 8 use augmented reality technology? 3rockar

iPhone’s are a living legend in the tech world lets be honest, however there are potential hints that the iPhone 8 will potentially have augmented reality features, with some sources hinting that Apple have 1000 engineers working on the system. The online rumour mill has been buzzing for weeks with the possibility that Apple’s newest […]

Augmented Reality Entertainment: From Games to Sports to Music

Augmented Reality Entertainment: From Games to Sports | 3RockAR

Why is an augmented reality (AR) so great for entertainment? It allows the audience to become active participants of the show instead of passive viewers.   Many believe that the fun experiences we enjoy today (movies, games, music) will become more realistic, more immersive, and more interactive than ever before. Augmented reality (AR) technology is […]