Virtual Reality Pictionary

Virtual Reality Pictionary - 3rockar advertising augmented reality

Virtual reality Pictionary, just those 3 words sum up hilarity (well it does for our inner geek) however on America’s The Tonight Show starring Jimmy Fallon, this game is a reality. On Monday nights show guests Scarlett Johansson, Dove Cameron and Michael Che and presenter Jimmy Fallon played a hilarious game of virtual reality Pictionary. […]

Humanising Your Brand Has Never Been This Easy

Humanising Brand Has Never Been This Easy | 3RockAR

Humanising your brand is easier than you think, yet so many companies get it SO wrong. I’m talking faceless, cold, and robotic environment where one monotone branded voice is asking you to buy their product or service. Why do I think it’s simple? There is one and the only thing you should consider when you’re working […]

Apple is reportedly stepping up it’s development of augmented reality glasses

Apple is reportedly stepping up it's development of augmented reality glasses 3rockar

Apple is reportedly “stepping up its efforts” in developing augmented reality glasses, allocating more resources to the project with the aim of pushing them from just research into an actual consumer product. There have been plenty of rumours on Apple using augmented reality technology in the new iPhone. The new buzz is that the company […]

This sci-fi short film shows augmented reality in a scary light

This sci-fi short film shows augmented reality in a scary light

As filmmakers push the boundaries of what can happen on the big (and small) screen, this new short film funded, directed and written by Magali Barbé shows augmented reality in a frankly scary light. Entitled Strange Beasts, the film starts off unassuming enough, seemingly an advertorial for a new item of augmented reality tech that allows […]

Is Amazon considering augmented reality furniture and appliance stores?

Is Amazon considering augmented reality furniture and appliance stores? 3rockR

Amazon is considering having augmented reality furniture stores according to sources from the New York Times, they state that the online retail giant is ‘exploring’ the idea of utilising augmented reality so users can visualise how the items would appear in their own homes before pushing the button on the purchase. Although this is, at […]

Augmented reality is changing manufacturing

Augmented reality is changing manufacturing - 3RockAR Advertising

Augmented reality is changing manufacturing across the world. From aerospace to automotives, augmented reality is not only increasingly being used on the factory floor, it´s revolutionising it as it can overlay virtual reality over actual objects, providing all the necessary data an operative  needs to make an assessment or perform a task. As well as operational […]

Flying drones with augmented reality?

Flying drones with augmented reality? 3rockar

Flying drones with augmented reality apparently can be a lot more safer and enjoyable as the two technologies are becoming increasingly compatible. Whether it is using the drones as a courier service to deliver parcels or in high risk industries like mining, the potential for drones is enormous and already we are seeing companies and […]

Visual Advertising Techniques You Should Start Using Now

Visual Advertising Techniques You Should Start Using Now | 3RockAR

Visual Advertising could be a visualization of your product benefit or a problem the service can solve. Visual advertising (when executed properly) evoke an emotional response that leads to a customer purchasing your product or service without a direct ‘buy this’ call to action. When a company website enhances our state of mind and goes beyond […]

GDPR: What Is It And How Does It Impact Your Business?

GDPR: What Is It And How Does It Impact Your Business? 3RockAR

GDPR: What is it and how will these new EU regulations coming into force on May 25th 2018 affect your business? The General Data Protection Regulation (GDPR) will replace all the existing data protection laws across Europe and shape the way in which companies handle, protect and profit from data. GDPR will affect the whole of […]

3 Incredible Real Use Cases for Augmented Reality

3 Incredible Real Use Cases for Augmented Reality | 3RockAR Advertising

Augmented Reality technology can make a significant impact in pretty much every industry – here are the best current real-life applications of AR! There are hundreds of Augmented Reality uses in real-life, such as training, work and consumer applications in various industries including public safety, healthcare, tourism, gas and oil, and marketing. The first commercial […]