Augmented Reality Advertising: The Game Changer

Augmented Reality Advertising: The Game Changer | 3RockAR

Augmented Reality Advertising can make your consumer’s buying journey fascinating again. Could your brand benefit from AR technology? Although augmented reality has been around for years, it wasn’t until the huge success of Pokemon Go AR mobile game played by millions of people all around the world. <And the Harry Potter version coming out this […]

Has Zuckerburg And Therefore Facebook Slipped Up With VR?

Has Zuckerburg And Therefore Facebook Slipped Up With VR?

Oculus, the virtual reality Company of Facebook has not started 2017 well. To start, the Company lost a $500 million lawsuit that stemmed from allegations of intellectual property theft, and now the giant American technology retail chain Best Buy are rolling back VR demo stations due to “poor foot traffic” It could be a difficult […]

Google Maps Augmented Reality Feature Is Here

Google Maps Augmented Reality Feature Is Here | 3RockAR Advertising

Google LLC has started rolling out a new augmented reality feature in Google Maps to some users after first teasing the technology at its I/O conference in May.     Google Maps’ augmented reality navigation is finally rolling out several months after its debut, although you might still have to wait a while. The company told the Wall Street Journal the walking-focused […]

Mobile Marketing: What is it & why does it matter so much?

Mobile Marketing: What is it & why does it matter so much? 3RockAR Blog

Mobile marketing is getting hotter every day. Average smartphone conversion rates are yo 64% compared to the average desktop conversion rates for e-commerce alone. Mobile marketing is the art of marketing your business to mobile phone users by using apps, e-mails, websites and texts. Everything that can be done on a desktop computer is now available […]

Augmented Reality In Manufacturing: What Will Change?

Augmented Reality In Manufacturing: What Will Change? 3RockAR

More and more manufacturers begin to explore benefits augmented reality offers in an industrial environment. After all, manufacturing is about innovation.   Augmented Reality (AR) is proving to be one of the most impactful technologies influencing the manufacturing industry, helping many enterprises in the space to overcome current obstacles. Workers can now connect in real-time […]

The Evolution of Advertising

The evolution of advertising, how adverts have changed.

The evolution of advertising, or should that actually be the revolution? Let’s look at what advertising is first, shall we? The simple definition of advertising: “A form of communication used to persuade an audience to take some action” Now, adverts have been around for centuries and the audience has usually involved those who either listen, […]