Meet AIDA – She’ll Help You Create Better Adverts

Meet AIDA - She'll Help You Create Better Adverts | 3RockAR

Meet AIDA – the advertising method that has served marketers around the world for over hundred years. AIDA principle (Attention, Interest, Desire, Action) is an acronym for a principle coined by the American sales and advertisement legend Elias St. Elmo Lewis in the late 1880s. According to him, these are the four stages consumers go through when […]

Don’t miss our Magic Mirror at the Science Museum!

Don't miss our Magic Mirror at the Science Museum! 3rockAR

Unleash your competitive side at the Science Museum this month with Sweat, Tears and Triumph Lates, held in collaboration with Sport Relief. Learn how to throw a mean punch with The Boxing Academy, see Savage Skills stunt riders perform and get ready for a bout with Muslim Girls Fence. Hear from celebrities Harry Judd, Charlie […]

Google is turning new mixed reality headsets invisible, kind of?

Google is turning new mixed reality headsets invisible, kind of? 3rockar

Let’s be honest if you have ever watched someone wear and use a VR headset, you know how odd they can look, however Google is looking at a new mixed reality tech that removes the headset from a virtual reality experience so that spectators can actually see the wearers’ facial expressions in real time. The […]

YouTube is dropping its unskippable 30 second adverts

YouTube is dropping its unskippable 30 second adverts

YouTube is to ditch the 30 second ‘unskippable’ adverts in 2018, Google has confirmed to the BBC’s Newsround programme. We have all been there, the “must watch” video that you are dying to see on YouTube, but have to frustratingly wait for 30 seconds while you are forced to watch an advert, well not for […]

Benefits of using augmented reality for business

Benefits of using augmented reality for business 3rockar advertising

Augmented reality brings a massive benefit to business. From a science fiction type phenomenon to a real usable technology, and although the technology could be considered to still be in it’s infancy AR is booming and is finding new applications in every walk of life, especially bringing potentially huge benefits to your business. AR is […]

Augmented Reality Advertising – How Will It Change Digital Marketing?

Augmented Reality Advertising: How Will It Change Digital Marketing? | 3RockAR

Augmented Reality advertising gives marketers an opportunity to transform any static object (for example, print adverts) into an immersive 3D experience. And while brands struggle to reach their targeted audience with traditional advertising mediums, AR could be the way to go. How will this change the future of Digital Marketing? Firstly, there is no need for the […]

Is Now The Time To Advertise Your Business With Augmented Reality?

Is Now The Time To Advertise Your Business With Augmented Reality?

It wasn’t until a bunch of people started hunting for imaginary creatures, often in places they weren’t supposed to be, that industry professionals were convinced of the potential of augmented reality.   While the success of Pokémon Go has tapered off, and we are years from living in the promised future where we are spammed to death […]

Chrome Ad Blocker Is Here: Is The End Of An Era?

Chrome Ad Blocker Is Here: Is It End To An Era? | 3RockAR

It’s official: Google Chrome no longer displays some of most intrusive types of ads. On Thursday, Google Chrome enabled a built-in feature that will block ads on websites that engage in an extremely annoying behaviour, such as automatically playing sound, or displaying ads that can’t be dismissed until a certain amount of time has passed. Google is […]

Augmented reality is beneficial in marketing

Augmented reality is a viable marketing tool for companies as the possibilities of the technology can bring massive benefits. The concept of AR may be lost on some marketing teams, however the appeal and advantages it can offer to business is plain to see. For example with augmented reality mixed in to your businesses’ marketing […]

Do you want a trip in to a mixed reality environment?

Augmented reality is beneficial in marketing 3rockar

What is mixed reality? How does it differ from virtual reality and augmented reality? Or is it the same thing? Mixed reality (MR) is where the real and virtual world merges, producing new environments and where physical and digital objects can co-exist and interact in real time, however it does not take place only in […]