Where Does Augmented Reality Fit In The Future of Advertising

Where Does Augmented Reality Fit In The Future of Advertising 3rockAR

Advertising isn’t what it used to be twenty years ago. Where does Augmented Reality fit in? Billboards have become passe. Radio has evolved into podcasts. Video streaming has taken over television. If you look at the world through the eyes of an 80-year old advertiser, the ground in advertising has shifted. The world of advertising […]

Is Facebook Building Its Own Augmented Reality Glasses?

Is Facebook Building Its Own Augmented Reality Glasses? 3rockAR advertising

Facebook is reportedly working on its own augmented reality glasses. Facebook has been working to build its own augmented reality glasses for the past few years. According to CNBC, these glasses (codenamed “Orion”) won’t be supplemental to your phone — they’re supposedly built to replace it entirely. This project is very ambitious. They will reportedly be able […]

How Augmented Reality Can Benefit Your Marketing

How Augmented Reality Can Benefit Your Marketing 3rockAR advertising

Augmented reality is a viable marketing tool for companies as the possibilities of the technology can bring massive benefits. The concept of AR may be lost on some marketing teams, however, the appeal and advantages it can offer to business are plain to see. For example with augmented reality mixed into your businesses’ marketing plan […]

AR Glasses Could Help Visually Impaired

AR Glasses Could Help Visually Impaired 3rockAR Advertising

Augmented Reality glasses enhance mobility and function in patients who have difficulty with peripheral vision or seeing in low light. In a new study of patients with retinitis pigmentosa, an inherited degenerative eye disease that results in poor vision, Keck School of Medicine of USC researchers found that adapted augmented reality (AR) glasses can improve […]

Augmented Reality Roundup: August 2019

Augmented Reality Roundup: June 2019 | 3rockAR Advertising

August 2019 is almost over, which means it’s time to look back and see what’s changed in the Augmented Reality technology industry. Apple and the New Museum launch free AR art walks in Central Park Apple has partnered with the New Museum to launch free, guided walks of the Park highlighting a series of site-specific, augmented […]