Augmented Reality Is The Future Of Design

Augmented Reality Is The Future Of Design 3rockAR Advertising

In 1992, researcher Tom Caudell coined the term Augmented Reality (AR). It’s an experience that supplements the real world with a virtual layer of information. Until recently, AR sounded like something from a cyberpunk novel. Some sort of cyborg capability that could go the way of PDAs and laser disks. However AR doesn’t rely on wearable […]

Augmented Reality Is Disrupting Car Retail

Augmented Reality Is Disrupting Car Retail 3rockAR

Across many different industries and sectors, Augmented Reality (AR) has changed the way customers shop. The automotive industry is no different. When people are investing in a new automobile, they always need two things in order to make an informed purchase: the right information, and an emotional connection to the vehicle. The challenge for automakers […]

Apple Launches Augmented Reality Art Walking Tours

Apple Launches Augmented Reality Art Walking Tours | 3rockAR

Apple has teamed up with the New Museum in New York to create an augmented reality art experience called [AR]T that can be experienced in San Francisco, New York, London, Paris, Hong Kong, and Tokyo.  Fans of augmented reality will soon be chasing after more than monsters on the streets of Hong Kong. Apple on Tuesday announced a series […]

What Do Marketing Teams Need To Know About Augmented Reality?

What Do Marketing Teams Need To Know About Augmented Reality? 3rockar

So exactly what do marketing teams need to know about augmented reality? Augmented reality (AR) has piqued marketing teams interests for a while, as it has the potential to change a range of consumer experiences, from how people find new products to how they decide which ones to buy. AR enhances the physical environment by […]