Monthly Archives - June 2019

Augmented Reality Roundup: May 2019 | 3rockAR Advertising

Augmented Reality Roundup: June 2019

June 2019 is almost over, which means it’s time to look back and see what’s changed in the Augmented Reality industry.   YouTube Lets You Try on Makeup Using Augmented Reality   Google-owned YouTube announced that it will begin using augmented reality to allow viewers to try on makeup as they’re watching videos. With AR Beauty Try-On, a viewer can see how a shade of lipstick looks on themselves while watching their favourite creator review it or explain how to apply it, for instance. They [...]

How Businesses Today Are Implementing Augmented Reality | 3rockAR

How Businesses Today Are Implementing Augmented Reality

Augmented reality is one of the most exciting technologies that made its way into the mass market in recent years. What can it do for your business?   Unlike virtual reality that creates a fully virtual environment around a user, augmented reality integrates virtual objects into existing surroundings. This makes it more interactive and real. Another great thing about AR is that you only need your smartphone to enjoy it – you won’t need bulky and expensive VR headsets. This means, that [...]

How Augmented Reality Is Changing The World Of Gaming | 3rockAR

How Augmented Reality Is Changing The World Of Gaming

Hardly anyone could have missed the hugely successful launch of Pokémon Go in 2016. Even though this was not the first video game to include a central Augmented Reality component, it was the first to really bring AR to the masses.   Pokémon Go started an avalanche of change. Thanks to its fresh new take on gaming, and the billions of people who are going out to catch Pokémon, developers are readjusting their games in order to adapt to the ongoing trend – augmented [...]

How 5G Will Impact Augmented Reality | 3RockAR Advertising

How 5G Will Impact Augmented Reality

5G could be the key to unlocking Augmented Reality's potential. We all know by now that 5G is going to be a big deal. The next generation mobile network will provide ubiquitous gigabit connection speeds, extremely low latency and unrestricted capacity. In fact, it’s rather difficult to imagine a modern industry that won’t be positively affected by 5G’s arrival. Of the countless technologies that will benefit from the wide-scale deployment of Verizon’s 5G network, perhaps none have more buzz than the fields of augmented and [...]