Monthly Archives - May 2019

Augmented Reality Roundup: May 2019 | 3rockAR Advertising

Augmented Reality Roundup: May 2019

May 2019 is almost over, which means it’s time to look back and see what’s changed in the Augmented Reality industry.   Google Unveils New $999 Smart Glasses For Businesses   Google has announced a new version of its business-focused Glass augmented reality headset, which it’s now designating an official Google product instead of an experiment. The Glass Enterprise Edition 2 costs $999, although, like its predecessor, it’s not being sold directly to consumers. The headset checks off plenty of the boxes for [...]

Augmented Reality Affect Our Behaviour in the Real World | 3rockAR

Augmented Reality Affect Our Behaviour in the Real World

As major technology firms race to roll out augmented reality products, Stanford researchers are learning how it affects people's behaviour – in both the physical world and a digitally enhanced one.   A new study from Stanford's School of Humanities and Sciences has found that augmented reality (AR) experiences significantly affect people's behaviour in the real world, even after they've taken the headset off. Using 218 participants and a pair of AR goggles, researchers led by Professor Jeremy Bailenson conducted three experiments.   The first showed a [...]

Nike Unveils New Customer-Driven Augmented Reality App 3rockAR Advertising

Nike Unveils New Customer-Driven Augmented Reality App

Years of experimenting with augmented reality has paid off for footwear maker Nike Inc. with the company’s release of Nike Fit, an AR app that helps customers make sure they get properly sized shoes.   Many shoppers have gone online and ordered multiple pairs of the same style shoe, in different sizes, planning to send back what doesn’t fit. The reasons are simple. Consumers often find they fit into different sizes — maybe a 7.5 women’s here, an 8.5 women’s there — depending [...]

How Augmented Reality Can Teach Us About Climate Change | 3rockAR

How Augmented Reality Can Teach Us About Climate Change

While Pokémon Go has helped to bring augmented reality to everyday life, many researchers are using similar technology to teach us about climate change.   In 2015, Justin Brice Guariglia, a New York-based visual artist, began collaborating with NASA scientists on the polar survey flights they were conducting as part of Operation IceBridge, an endeavor that sought to image the Arctic to better understand how it was being affected by the global climate system. Two years later, in collaboration with the award-winning studios Strange Flavour and secondverse, [...]