Monthly Archives - February 2019

CNET | 3RockAR Augmented Reality Advertising | Blog

Augmented Reality Roundup: February 2019

February 2019 is almost over, which means it’s time to look back and see what’s changed in the Augmented Reality space.   Microsoft unveils new HoloLens 2 Augmented Reality Headset   Microsoft has unveiled the second generation of its augmented reality headset, HoloLens 2, a lighter, more capable, and slightly cheaper version of the original that it released three years ago. But perhaps most significantly, Microsoft on Sunday also promised that it was committed to openness in the “core principles” of its mixed reality efforts. Specifically, this [...]

3RockAR | Augmented Reality Advertising

Is Now The Time To Advertise Your Business With Augmented Reality?

It wasn’t until a bunch of people started hunting for imaginary creatures, often in places they weren’t supposed to be, that industry professionals were convinced of the potential of augmented reality.   While the success of Pokémon Go has tapered off, and we are years from living in the promised future where we are spammed to death by holograms, it is hard to deny the impact augmented reality is having on industries all across the world. From large companies developing their own technology to small businesses [...]

Google Maps Augmented Reality Feature Is Here | 3RockAR Advertising

Google Maps Augmented Reality Feature Is Here

Google LLC has started rolling out a new augmented reality feature in Google Maps to some users after first teasing the technology at its I/O conference in May.     Google Maps' augmented reality navigation is finally rolling out several months after its debut, although you might still have to wait a while. The company told the Wall Street Journal the walking-focused feature will be available shortly, but only to Local Guides (community reviewers) at first. The feature will need "more testing" before it's available to everyone else, Google said. Still, this [...]

Augmented Reality In Manufacturing: What Will Change? 3RockAR

Augmented Reality In Manufacturing: What Will Change?

More and more manufacturers begin to explore benefits augmented reality offers in an industrial environment. After all, manufacturing is about innovation.   Augmented Reality (AR) is proving to be one of the most impactful technologies influencing the manufacturing industry, helping many enterprises in the space to overcome current obstacles. Workers can now connect in real-time to get the expert help they need, reducing errors and equipment downtime. Knowledge experts even have the ability to share predefined AR-driven work instructions for common problems in [...]