Monthly Archives - January 2019

Augmented Reality Roundup: January 2019 | 3RockAR Advertising

Augmented Reality Roundup: January 2019

January 2019 is almost over, which means it's time to look back and see what's changed in the Augmented Reality space.   Blippar is back with new plans After the reports of the much-hyped AR startup, Blippar, going into administration once it failed to pull together an emergency funding deal back in December 2018, the London based AR startup is back. The assets of the old Blippar, Inc. were purchased by an existing investor, Candy Ventures of London. The new company will be called (surprise, surprise) [...]

How Augmented Reality Is Changing Healthcare | 3RockAR Advertising

How Augmented Reality Is Changing Healthcare

Augmented reality is already making inroads in several industries, including healthcare. But how exactly will it affect the diagnosis and treatment?   Augmented reality and healthcare are helping in shaping technology in the coming year. The research conducted by Goldman Sachs has proved that the Global market for the technologies of AR and healthcare is worth $5.1bn by 2025. Put it this way: We all know how important digital resources have become, especially in the internet age, for looking up resources, help and [...]

Augmented Reality Advertising Has Never Been This Easy (And Affordable!) 3RockAR Advertising

Augmented Reality Advertising Has Never Been This Easy (And Affordable!)

Snapchat's move to lower the costs of augmented reality advertising and the recent development of PlugXR platform has taken AR ads to a whole new level.   When Snapchat first introduced their Augmented Reality adverts, only a few brands could afford the $500,000 (at minimum) payout. Now, thanks to a $50 tier introduced earlier this year, agencies say more clients have been willing to try the experience. And why wouldn't they - AR has long been viewed as a technology capable of engaging a broad audience. However, [...]

Augmented Reality In Education | 3RockAR Augmented Reality Advertising

Augmented Reality In Education

Augmented reality in education has the potential to make classes more engaging and information more apprehendable.   Traditional methods of education as we know it are becoming a thing of the past. Today, school and university students no longer want to learn only by reading books and copying texts. They want the power of technology in their classrooms. On the other hand, bringing technology to schools and universities raises the quality of education to much higher levels. New learning formats lead to greater student [...]