Monthly Archives - October 2018

Five Tips To Leverage Augmented Reality For Your Brand | 3RockAR

Five Tips To Leverage Augmented Reality For Your Brand

Augmented Reality (AR) can provide a major opportunity for your brand to really stand out from the crowd. When used right, that is... AR allows users to experience an event, product or service without being physically present. It provides the ability to submerge into a brand new environment so prospective clients can visualise your offering with a virtual test drive. Our agency has successfully integrated AR as a marketing tool to create an optimal buying journey, which has led to higher conversion [...]

Advertising Psychology: How To Incorporate It In Your Strategy | 3rockAR

Advertising Psychology: How To Incorporate It In Your Strategy

Advertising psychology has long been helping marketers to influence customer's behaviour and essentially, increasing the return on investment. The better you understand the human mind, the better you’ll be able to persuade customers to convert. And, if you think about it, marketing is really about applied psychology. Smart, skilful, honest marketers use psychology legally, ethically, and respectfully to attract and engage consumers, and compel them to buy. What makes a customer want to buy a product? What makes them become loyal to a brand? Consumer behaviour is incredibly interesting, and [...]

Email Marketing: Creating Headlines That Sell | 3RockAR Advertising

Email Marketing: Creating Headlines That Sell

Your email subject line is the 'to be or not to be' for your entire campaign. The header decides whether your recipients will even bother to open it - not to mention ones that delete it straight away. So you've got to make sure your email subject lines are top-notch. What makes a great email headline?   Offer Always a winner Curiosity Let your recipients know how they can benefit from opening your email. Make sure that the subject line, while enigmatic, still aligns with your brand [...]