Monthly Archives - September 2018

Digital Marketing Mistakes To Avoid | 3RockAR AR Advertising

Digital Marketing Mistakes To Avoid

Digital marketing moves fast which can cause brands to always look towards the next best thing and focus less on the lessons of the past. Ignoring the data as to what's working for your business and what isn't. Digital marketing campaign mistakes are often inevitable. It’s what you learn from those mistakes that can help you build a better campaign. What should you look out for to avoid wasting your time, money and resources? Overspending on Google and Facebook ads, hoping that it’s [...]

The Do's And Don'ts For Brand Reputation Management | 3RockAR

The Do’s And Don’ts For Brand Reputation Management

Brand reputation tells your audience whether or not you can be trusted with their time, energy, and money.   "It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently." - Warren Buffett   Brand reputation management is critical to growing a business. A positive brand reputation builds loyalty and increases customer confidence in your brand and product, ultimately driving sales and bottom-line growth. There’s a saying that, “Any publicity is good [...]

5 Powerful Augmented Reality Campaigns In Advertising | 3RockAR

5 Powerful Augmented Reality Campaigns In Advertising

Augmented Reality advertising has become a must-have strategy for hundreds of big brands around the world and today, we're looking at the top 5 campaigns. AR advertising takes the available digital data and creates an integrated 3-D image of a product. It allows consumers to experience that product up close and personal. As The Drum reports, AR can capture people’s attention for over 85 seconds, increase interaction rates by 20 percent, and improve click-through rates to purchase by 33 percent. This powerful insight isn't [...]